We are looking for people to take part in an interesting market research about chewing gum.
This study will involve you going on 2 accompanied drives with an interviewer in your car. The interviewer will accompany you on 2 different types of journeys i.e. commute to work, school run, shopping trip, etc…
PLEASE NOTE THERE WILL BE A 2ND PHASE FOR THIS STUDY. There will be a focus group for 90 minutes on Monday 11th January 2016 in St Albans, AL1 in the evening – time TBC. A further incentive of £50 will be offered. Please ensure you are available for both stages of this research when applying
DATE:
Dates vary from Wednesday 9th December – Friday 18th December 2015
INCENTIVE:
£50.00 for the accompanied drive. £50 for the follow up focus group
TIME:
TBA
Please answer the questions below.
Name:
Telephone number:
Home Postcode:
Work Postcode:
Age:
Ethnicity:
Nationality:
Occupation:
Occupation of chief income earner in the household:
Highest level of education achieved:
Working status i.e. Full time, part time, etc..
Who do you live with in your household?
If you have children, please tell us their ages.
Do you have a valid driving licence with no driving convictions? Yes/No?
How long have you held your driving licence for?
Which car do you own and drive regularly that you will be using for this research?
How many journeys in your car do you make each week?
Are you happy driving in the dark? Yes/No?
Which of the following statements best describes you with regards to chewing gum?
I continually chew gum throughout the day
I chew gum 2-3 times a day
I chew gum 2-3 times per week
I chew gum 2-3 times per month
I rarely chew gum
I do not like gum and never chew it
How often do you chew gum when you are driving?
Which of the following brands of chewing gum do you buy and chew most often?
Wrigleys – Extra
Wrigleys – 5 Gum
Wrigleys – Airwaves
Wrigleys – Spearmint
Wrigleys – Doublemint
Wrigleys – Juicy Fruit
Which of the following brands of chewing gum do you buy and chew occasionally?
Wrigleys – Extra
Wrigleys – 5 Gum
Wrigleys – Airwaves
Wrigleys – Spearmint
Wrigleys – Doublemint
Wrigleys – Juicy Fruit
Which of the following brands of gum do you never buy?
Wrigleys – Extra
Wrigleys – 5 Gum
Wrigleys – Airwaves
Wrigleys – Spearmint
Wrigleys – Doublemint
Wrigleys – Juicy Fruit
Which flavour gum do you chew most of the time?
Mint
Menthol
Fruit
Which flavour gum do you chew occasionally?
Which flavour of gum do you never chew?
What is your preferred brand and flavour of gum?
When buying gum which type of packaging do you buy most of the time?
Plastic bottle pack
10 piece pellet pack
Which type of packaging of gum do you buy occasionally?
Plastic bottle pack
10 piece pellet pack
Which type of packaging do you never buy?
Plastic bottle pack
10 piece pellet pack
Which type of car journeys will you be doing in the next 2 weeks?
Long journeys only (Over 30 mins)
Short Journeys only (under 30 mins)
A mix of both
Which types of journeys will you be making in your car oin the next 2 weeks?
Work commute
School run
Outing/Ad hoc journey
Journey in free flowing traffic
Journey in start stop traffic
Are you a regular daily smoker? Yes/No?
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.
