MARKET RESEARCH – Project Home Movers

We are looking for people aged 25-50 to take part in a group discussion in St Albans for 2 hours about moving home.

We are looking to speak to people who have moved house or bought a first home in the last 12 months.

There will be a pre task to complete prior to the group.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Work Postcode:

Age:

Ethnicity:

Nationality:

Occupation:

Occupation of chief income earner in the household:

Highest level of education achieved:

Working status i.e. Full time, part time, etc..

Which of the following best describes your total household income?

• Under £35k
• £35k-£50k
• £50k-£60k
• £60k+

Who do you live with in your household?

If you have children, please tell us their ages.

When did you last move home?

Is the house you live in?

• Rented
• Owned outright
• Owned with a mortgage

Which of the following best describes the type of home you are currently living in?

• House with a private garden
• Flat with a private garden
• Flat with no private garden

Which of the following best describes the home that you are currently living in?

• A First time buy but not somewhere that I am planning on staying in forever
• A First time buy that I can see being a long term home. I am not planning on moving again in the future
• A home that I plan to stay in long term
• A property for the short term which I intend to sell on within the next few years
• A property which is smaller than the last property I lived in
• None of the above

Who is responsible in the household for decisions about DIY, refurbishments and home furnishings, etc…?

Which of the following stores do you visit when shopping for home furnishings, etc?

• Homebase
• B&Q
• Olsen
• Ikea
• Wickes

Which of the above do you visit most often when shopping for home furnishings, DIY, etc?

Which of the following loyalty cards do you own and use?

• Nectar
• Tesco Clubcard
• Boots Advantage Card
• M&S Sparks

When you last moved home do you remember receiving a leaflet in the post from Homebase offering a discount to people who had recently moved? Yes/No?

In what decade was your current home built in?

If you are renting a property, which of the following best describes you?

• I am in the process of buying our first home and are renting in the meantime
• I own other properties but live in a rented property
• I am renting with no immediate plans yet to buy my own home

Please forward this on to anyone you know who may be interested.
 

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD