MARKET RESEARCH – Project Mums

We are looking for mums aged 20-50 to take part in a research in London 2 hours about shopping for toys and merchandise.

There will be a pre task to complete prior to the group. As part of the pre task you will be required to install a free app on to your mobile phone.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Work Postcode:

Age:

Ethnicity:

Nationality:

Occupation:

Occupation of chief income earner in the household:

Highest level of education achieved:

Working status i.e. Full time, part time, etc..

Is your household income?

• Under £40k
• Over £40k

Who do you live with in your household?

Please tell us the genders and ages of your children. I.e. Female aged 3, Male aged 5, etc.

Are any of your children home schooled? Yes/No?

Which of the following have your purchased for your child/ren in the last 3 months?

• Clothing
• Toys
• Books and magazines
• Video Games
• DVD’s/Blu-ray discs
• Home Goods
• None of the above

Which of the following have you bought in the last 3 months that feature characters from TV, movies, books, video games, etc?

• Clothing
• Toys
• Books and magazines
• Video Games
• DVD’s/Blu-ray discs
• Home Goods
• None of the above

How often, if ever, do you typically shop or browse in the following stores for character toys or clothing?

• Disney Store
• Supermarkets
• Argos
• Boots
• The Entertainer
• Toys R Us

Please tell us which branches of the following stores are the branches that you typically visit/have visited in the past?

• Watford
• Covent Garden
• Stratford
• Romford
• Bromley
• Oxford Street
• Harrods
• Westfield London
• Milton Keynes
• Bluewater

How much do you like/dislike the following brands (please tell us if you love the brand, like the brand a lot, like the brand a little, do not like the brand very much, do not like the brand at all)

• Disney
• Marvel
• Star Wars

How much does your child/ren like/dislike the following brands (please tell us if he/she loves the brand, likes the brand a lot, likes the brand a little, do not like the brand very much, do not like the brand at all)

• Disney
• Marvel
• Star Wars

Which of the following statements apply to you?

• Watched at least 3 of the following movies in the cinema – The Good Dinosaur, Inside Out, Tomorrowland, Cinderella, Into the Woods Big Hero 6
• Bought at least 3 Disney or Disney Pixar DVD’s OR Blu Ray discs in the last year
• Spent at least £180 on products featuring Disney or Disney Pixar characters in the last 12 months
• Visited Disney theme parks at least 5 times ever
• Visited a Disney theme park at least once in the last 12 months
• Plan to visit a Disney theme park in the next 3 months
• Took a Disney cruise or Adventures by Disney
• None of the above

Which make and model of mobile phone do you currently own and use?

Please forward this on to anyone you know who may be interested.
 

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD