MARKET RESEARCH – Project Small Kitchen Appliances

We are looking for males and females aged 30-50 to take part in an interview in London for 75 minutes about small kitchen appliance.

There will be a pre task to complete prior to the interview

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Work Postcode:

Age:

Ethnicity:

Nationality:

Occupation:

Occupation of chief income earner in the household:

Highest level of education achieved:

Working status i.e. Full time, part time, etc..

Who do you live with in your household?

If you have children, please tell us their ages.

Is your total household income?

• Under £35k
• Over £35k

Who, in your household is responsible for decisions about buying small and large household appliances?

Who, in your household, is responsible for food preparation?

Which of the following appliances do you oown in your household?

• Food Processor
• Pasta Maker
• Blender (different from a food processor)
• Coffee Machine
• Juicer
• Ice Cream Maker
• Bread maker

Which brands of small kitchen appliances do you own?

• Kenwood
• Magimix
• Dualit
• Morphy Richards
• Bosch
• Tefal
• Kitchen Aid
• Breville
• Other – Please specify

If you own a blender, how long have you owned it for?

Which brand of blender do you own?

How often do you use your blender?

Which of the following do you use your blender for?

• Blending
• Juicing
• Grinding
• Pureeing
• Other – Please specify

If you do not currently own a blender, when would you be looking to buy one?

Which of the following research methods have you used to research a blender?

• Paid attention to TV adverts
• Looked at brochures and magazines
• Searched online
• Visited kitchen appliance retailers
• Researched and compared prices

Which brands of blenders will you be looking at?

Which of the following will you be looking for in a blender?

• Blending
• Juicing
• Grinding
• Pureeing
• Other – Please specify

Which of the following do you consider to be a hobby of yours?

• Reading
• Sport
• Clothes shopping
• Health and nutrition
• Technology
• Cooking and baking
• Entertaining guests

Which of the following devices do you own?

• Smartphone
• Tablet
• Desktop
• Laptop

Please forward this on to anyone you know who may be interested.
 

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD