MARKET RESEARCH – Project Small Kitchen Appliances
We are looking for males and females aged 30-50 to take part in an interview in London for 75 minutes about small kitchen appliance.
There will be a pre task to complete prior to the interview
LOCATION:
London W1
DATE:
Tuesday 9th February 2016
INCENTIVE:
£40.00 + £10 for completed pre task
TIME:
1.30pm or 4pm
Please answer the questions below.
Name:
Telephone number:
Home Postcode:
Work Postcode:
Age:
Ethnicity:
Nationality:
Occupation:
Occupation of chief income earner in the household:
Highest level of education achieved:
Working status i.e. Full time, part time, etc..
Who do you live with in your household?
If you have children, please tell us their ages.
Is your total household income?
Under £35k
Over £35k
Who, in your household is responsible for decisions about buying small and large household appliances?
Who, in your household, is responsible for food preparation?
Which of the following appliances do you oown in your household?
Food Processor
Pasta Maker
Blender (different from a food processor)
Coffee Machine
Juicer
Ice Cream Maker
Bread maker
Which brands of small kitchen appliances do you own?
Kenwood
Magimix
Dualit
Morphy Richards
Bosch
Tefal
Kitchen Aid
Breville
Other – Please specify
If you own a blender, how long have you owned it for?
Which brand of blender do you own?
How often do you use your blender?
Which of the following do you use your blender for?
Blending
Juicing
Grinding
Pureeing
Other – Please specify
If you do not currently own a blender, when would you be looking to buy one?
Which of the following research methods have you used to research a blender?
Paid attention to TV adverts
Looked at brochures and magazines
Searched online
Visited kitchen appliance retailers
Researched and compared prices
Which brands of blenders will you be looking at?
Which of the following will you be looking for in a blender?
Blending
Juicing
Grinding
Pureeing
Other – Please specify
Which of the following do you consider to be a hobby of yours?
Reading
Sport
Clothes shopping
Health and nutrition
Technology
Cooking and baking
Entertaining guests
Which of the following devices do you own?
Smartphone
Tablet
Desktop
Laptop
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.