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MARKET RESEARCH – Project Menswear 2

We are looking for men and women aged 35+ to take part in a group discussion in London for 90 minutes about buying clothes and fashion for men.

Some people may be selected to take part in a follow up interview on Saturday 16th April in Westfield, Stratford, with your partner. If you are selected you would be required to attend a 2 hour interview with your partner at 11am. You would receive a further £100 per couple incentive.

LOCATION:   London E11
DATE:   Tuesday 12th April 2016
INCENTIVE:   £85.00
TIME:   6pm or 7.30pm (depending on answers)

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Age:

Ethnicity:

Occupation:

Occupation of chief income earner in the household:

Who do you live with in your home?

If you have children, please tell us their ages.

Which of the following stores have you personally shopped in for clothes for yourself or someone else in the last 6 months?

  • Debenhams
  • John Lewis
  • Warehouse
  • Matalan
  • House of Fraser
  • Primark
  • M&S
  • TK Maxx
  • BHS
  • Zara
  • Dorothy Perkins
  • TU @ Sainsbury’s
  • George at ASDA
  • F&F @ Tesco
  • Wallis
  • Next

Which of the following stores have you not shopped in for clothes within the last 6 months, but have shopped from in the past?

  • Debenhams
  • John Lewis
  • Warehouse
  • Matalan
  • House of Fraser
  • Primark
  • M&S
  • TK Maxx
  • BHS
  • Zara
  • Dorothy Perkins
  • TU @ Sainsbury’s
  • George at ASDA
  • F&F @ Tesco
  • Wallis
  • Next

Which of the following best describes you when shopping for your partner?

  • I tend to pick up clothing for my partner when I am out shopping for myself
  • My partner and I shop for clothes together
  • My partner does their own shopping for clothes and I have influence.

Which of the following stores would you shop in for shirts, suits, ties and smart shoes for yourself/your partner?

  • Debenhams
  • John Lewis
  • Warehouse
  • Matalan
  • House of Fraser
  • Primark
  • M&S
  • TK Maxx
  • BHS
  • Zara
  • Dorothy Perkins
  • TU @ Sainsbury’s
  • George at ASDA
  • F&F @ Tesco
  • Wallis
  • Next
  • Uniqlo
  • GAP
  • Burton

Which of the following stores would you shop in for yourself or your partner’s socks, underwear, pyjamas and vests?

  • Debenhams
  • John Lewis
  • Warehouse
  • Matalan
  • House of Fraser
  • Primark
  • M&S
  • TK Maxx
  • BHS
  • Zara
  • Dorothy Perkins
  • TU @ Sainsbury’s
  • George at ASDA
  • F&F @ Tesco
  • Wallis
  • Next
  • Uniqlo
  • GAP
  • Burton

Which of the following stores would you shop in for yourself/ partner’s jeans, t-shirts, jumpers and jackets?

  • Debenhams
  • John Lewis
  • Warehouse
  • Matalan
  • House of Fraser
  • Primark
  • M&S
  • TK Maxx
  • BHS
  • Zara
  • Dorothy Perkins
  • TU @ Sainsbury’s
  • George at ASDA
  • F&F @ Tesco
  • Wallis
  • Next
  • Uniqlo
  • GAP
  • Burton

Which of the following best describes how you shop for clothes for yourself/your partner?

  • I shop around more than I used to, both on and offline. I buy the majority of clothes for my partner in a number of small shops
  • I still buy my partner’s clothes at the same shops that I have always done but I do visit other stores as well
  • I tend to stick to the same stores for my partner’s clothes shopping
  • I leave the clothes shopping all to my partner
  • I sometimes go shopping with my partner to buy clothes
  • I shop for my own clothes

Which of the following statements do you agree with?

  • I enjoy shopping for myself and regularly buy new clothes to keep up to date
  • I like the convenience of online shopping and prefer to shop online rather than go in store
  • I only go shopping when I need to and I like to get out of the shops as quickly as possible as opposed to browsing
  • I dislike clothes shopping and always try to avoid it

 

Please forward this on to anyone you know who may be interested.
 

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.


We look forward to hearing from you.
 
Kind regards,

 
 
Daliah Salem
trend MARKET RESEARCH LTD


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