MARKET RESEARCH – Project Fruity

We are looking for females aged 25-65 to take part in a group discussion for 2 hours in London about buying fruit.

There will be a small pre task to complete prior to the interview.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Age:

Ethnicity:

Nationality:

Occupation:

Job Title:

Industry sector:

Working status i.e. Full time, part time, etc..

Occupation of chief income earner in the household?

Who do you live with at home?

If you have children, please tell us their ages.

Which supermarkets do you generally use most often for your grocery shopping?

Which of the following types of fruit do you buy nowadays?

• Fresh fruit
• Dried fruit
• Frozen fruit
• Tinned fruit/fruit in jars
• None of the above

If you buy tinned fruit, which of the following brands do you buy?

• Del Monte
• Dole
• Fruity Pot
• Nature’s Finest
• Princes
• Own label

If you buy frozen fruit, please tell us what you use it for i.e. ingredient for cakes, for breakfast, etc.

How often do you make fruit smoothies, if ever?

Who drinks the fruit smoothies that you make, if applicable?

How often do your children drink the fruit smoothies, if applicable?

How often do you drink the fruit smoothies, if applicable?

Which of the following ingredients do you use to make your fruit smoothies, if applicable?

• Fresh fruit
• Dried fruit
• Frozen fruit
• Tinned fruit/fruit in jars
• Vegetables
• Fruit juice
• Coconut water
• Milk
• Milk alternatives
• Yoghurt
• Non-dairy yoghurt

Which of the following brands of fruit would you consider using in the future?

• Del Monte
• Dole
• Fruity Pot
• Nature’s Finest
• Princes

Which of the following statements do you agree with?

• I seek out information about nutrition and healthy eating
• It is important to me that the foods I eat are natural
• I like reading health and nutrition related articles/blogs

Please forward this on to anyone you know who may be interested.
 

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD