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          •  Project Gin 
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          •  Project Simple 
          •  Project Toys 
          •  Project Elect 
          •  Project Aesthetics 
          •  Project Tube Feeding 
          •  Project Wellbeing 
          •  Project Free 
          •  Project Infant Formula 
          •  Project Health and Beauty 
          •  Project Neuropathic Pain 
          •  Project Value 
          •  Project Merchandise 
          •  Project Bingo 
          •  Project Coffee 
          •  Project Asthma and Atopic Dermatitis 
          •  Project Spend 
          •  Project Fashion 
          •  Project Vacuum 
          •  Project Audience 
          •  Project Osteoporosis 
           Focus Groups 

MARKET RESEARCH – Project Licensing

We are looking for people aged 20-55 to take part in a group discussion 1 hour in London about TV licensing.

LOCATION:   London W1
DATE:   Tuesday 26th April 2016
INCENTIVE:   £45.00
TIME:   7.45pm or 9pm (depending on answers)

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Age:

Ethnicity:

Occupation of chief income earner in the household?

Occupation:

Job title:

Working status i.e. Student, Full time working, part time working, etc.

Who do you live with at home?

How old are your children?

Which of the following digital TV services do you watch on your main television at home?

  • Freeview
  • Freesat
  • BT Vision
  • Sky Digital
  • Virgin Media
  • Other – please state

Which of the following services do you currently pay a subscription for?

  • Netflix
  • Amazon Prime
  • Now TV
  • BlinkBox
  • ITunes
  • Other – Please specify

How often, if ever, do you use iPlayer?

Which of the following devices do you use iPlayer?

  • TV
  • Smartphone
  • Tablet
  • Laptop
  • Desktop PC
  • Mac
  • Games Console

Thinking about the licence fee, which of the following applies to you?

  • I pay the licence fee immediately or by direct debit
  • I tend to pay the licence fee within a few weeks of getting it, generally before I have received any reminders
  • I pay by regular cash payments
  • TV Licencing savings card
  • I tend to pay the licence after I have had a couple of reminders
  • I tend to wait for a final demand before I pay the TV licence
  • I try to avoid paying the licence or wait until I am caught out
  • I struggle to pay this bill and only pay when I have to
  • I do not have to pay for the licence (please state why you are exempt from paying the licence fee)

Who pays the licence fee in your household?

Which of following describes how often you make licence payments?

  • Annually
  • Quarterly
  • Monthly
  • Weekly

Which of the following methods do you use to pay the licence fee?

  • Use a credit/debit card all in one go
  • Direct Debit
  • Payment card/Cash east entry scheme
  • TV Licencing Savings card
  • Cheque/Postal Order
  • SMS

Which of the following best describes your thoughts about Sky TV?

  • It has a lot to offer me
  • It has quite a bit to offer me
  • It has quite a few things to offer me
  • It has hardly anything to offer me
  • It has nothing to offer me

Which of the following best describes your thoughts about ITV?

  • It has a lot to offer me
  • It has quite a bit to offer me
  • It has quite a few things to offer me
  • It has hardly anything to offer me
  • It has nothing to offer me

Which of the following best describes your thoughts about BBC?

  • It has a lot to offer me
  • It has quite a bit to offer me
  • It has quite a few things to offer me
  • It has hardly anything to offer me
  • It has nothing to offer me

How many hours per day do you watch the following TV channels?

  • BBC channels
  • ITV channels
  • Sky channels
  • Other channels and services

Which of the following types of TV programmes do you enjoy watching?

  • Drama
  • Soaps
  • Entertainment
  • Comedy
  • Film
  • Sport
  • Lifestyle programmes
  • Documentaries
  • Music
  • Art and Culture
  • Children’s TV
  • National and international news
  • Local news
  • Current affairs and politics
  • Programmes from USA/overseas

How many hours per day do you spend listening to the following types of radio stations?

  • BBC Radio stations
  • Other commercial radio stations

How many hours per day do you spend using the internet or apps on a computer or tablet?

How many hours per day do you spend using the internet or apps on a mobile phone?

How many hours per day do you spend on BBC websites/apps i.e. BBC News, BBC Sport, iPlayer Radio, etc…

Thinking about the following TV services, please use a scale of 1-10 (1= unfavourable and 10=very favourable), how do you rate the following?

  • Sky
  • ITV
  • BBC

Imagine it has been decided to have a national vote on the future of the BBC – How likely would be to vote to continue with the BBC but change the licence fee to?

  • £25
  • £18
  • £55
  • £6
  • £45
  • £35
  • £12
  • £70

How likely would you be to vote for the BBC to close, stop all BBC TV channels, radio stations, internet services and stop charging the licence fee?

Please forward this on to anyone you know who may be interested.
 

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.


We look forward to hearing from you.
 
Kind regards,

 
 
Daliah Salem
trend MARKET RESEARCH LTD


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