We are looking for people aged 25-65 to take part in a group discussion in Borehamwood for 2 hours about buying sofas and couches.
There will be a pre task to complete prior to the research.
LOCATION:
Borehamwood, Herts WD6
DATE:
Tuesday 31st May 2016
INCENTIVE:
£45.00 + £15 for completed pre task
TIME:
6.30pm
Please answer the questions below.
Name:
Telephone number:
Home Postcode:
Age:
Ethnicity:
Occupation:
Occupation of chief income earner in the household:
Which industry sector that you work in?
Working status i.e. Full time, part time, student, etc.
What was your highest level of education?
Who do you live with at home?
If you have children, please tell us their ages.
Which of the following best describes your living situation?
I own my home with a mortgage
I own my home outright
I am living in rented accommodation
I am living in a flat share
I am living with my parents
Which of the following describes the property you are living in?
I am living in my family home i.e. where I am raising/plan to raise a family
I am a first time buyer living in my first own home
I have downsized from my family home and now live in a smaller property
Which of the following have you done in the last 3 months?
Bought a new sofa
Bought a new car
Moved house
Decorated a bedroom
Had a new kitchen fitted
Which of the following are you planning to do in the next 3 months?
Buy a new sofa
Buy a new car
Move house
Decorate a bedroom
Get a new kitchen fitted
If you are looking to buy a new sofa, which of the following have you done so far?
Looked online at different retailers
Been in to a store to look at different ranges – Please state which stores.
None of the above
Do you have an idea of what you are looking for in a new sofa? Please give a brief description
How much are looking to spend on a new sofa?
How much did you spend on the sofa you recently purchased, if applicable?
Are there any sofa retailers that you would never consider purchasing from? If so, please tell us who and why
Which of the following type of sofa did you recently buy/looking to buy?
3 seater
Corner sofa
Recliner chair with a sofa
Reclining sofa set
Sofa bed
Other – Please specify
Which of the following statements best describes you?
I look for style I really like and then hunt around for the best price or finance deal I can get
I look for a certain level of quality as well as a style I like. Price is less of an issue. My new sofa will be/is an investment to me and I want it to last for a long time
I look for stylish products by well-known brands. It is important to me that it looks good and I do not mind paying a bit more for something fashionable.
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.
