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          •  Project Cardiovascular Disease – Patie 
          •  Project Pick - Northampton 
          •  Project Cooking – St Albans 
          •  Project Stroke 
          •  Project Digital 
          •  Project Manage 
          •  Project Type 2 Diabetes 
          •  Project Play 
          •  Project Stoma 
          •  Project Show 
          •  Project First Time Buyers 
          •  Project Tab 
          •  Project Age Related Macular Degeneration 
          •  Project University 
          •  Project Users 
          •  Project Dance 
          •  Project Holidays 
          •  Project Refrigeration 
           Focus Groups 

MARKET RESEARCH – Project Shopper

We are looking for females aged 35-55 to take part in a group discussion in London for 2 hours about buying fashion and womenswear

There will be a short pre task to complete prior to the discussion.

LOCATION:   London NW1
DATE:   Monday 11th July 2016
INCENTIVE:   £60.00 high street vouchers
TIME:   2pm or 5pm (depending on answers)

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Age:

Ethnicity:

Occupation:

Occupation of chief income earner in the household:

Which industry sector that you work in?

Working status i.e. Full time, part time, student, etc.

What was your highest level of education?

Who do you live with at home?

If you have children, please tell us their ages.

How often do you browse in the following stores?

  • Debenhams
  • Next
  • H&M
  • M&S
  • Dorothy Perkins
  • House of Fraser

Which of the following stores do you shop in regularly for womenswear?

  • Debenhams
  • Next
  • H&M
  • M&S
  • Dorothy Perkins
  • House of Fraser

Which of the following stores do you not currently shop in for womenswear but would consider doing so in the future?

  • Debenhams
  • Next
  • H&M
  • M&S
  • Dorothy Perkins
  • House of Fraser

When was the last time you bought womenswear from each of the following stores?

  • Debenhams
  • Next
  • H&M
  • M&S
  • Dorothy Perkins
  • House of Fraser

How much do you agree or disagree with the following statements? Please rate your answers on a scale of 1-5 (1= completely disagree and 5= Strongly agree)

  • I admire celebrities that have good family values
  • I would describe myself as quite confident
  • My clothes help me express my personality
  • I would rather buy one quality item than several cheaper items
  • Style is very important to me
  • I love using accessories to dress up an outfit
  • I don’t tend to get much me time
  • I dress to impress
  • I am interested in keeping up with the latest trends
  • I only buy clothing if I really need it
  • I spend as little time shopping for clothes as possible
  • I would rather have a night in than go out

Please forward this on to anyone you know who may be interested.
 

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.


We look forward to hearing from you.
 
Kind regards,

 
 
Daliah Salem
trend MARKET RESEARCH LTD


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