MARKET RESEARCH – Project Goods

We are looking for males and females aged 30-55 to take part in a 3-hour workshop in London about buying white goods and consumer electronics.

There will be a pre task to complete prior to the workshop

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Age:

Occupation:

Job Title:

Occupation of chief income earner in the household:

Working status? I.e. full time, part time, etc

Who do you live with in your household?

If you have children, please tell us their ages.

Which of the following type of home do you live in?

• I live in a house that I rent
• I live in a house that I own/have a mortgage
• I live in a flat that I rent
• I live in a house that I rent

Which of the following have you bought yourself in the last 6 months?

• Large white goods such as a washing machine, dishwasher, fridge, freezer, etc
• Computer products such as PC’s, laptops, computers, tablets, e-readers, printers, scanners, etc
• TV/Home entertainment products such as TV’s, games consoles, etc
• Audio equipment such as hi-fi systems, home cinema system, soundbar, etc
• Camera

Which of the following are you planning to buy in the next 3 months?

• Large white goods such as a washing machine, dishwasher, fridge, freezer, etc
• Computer products such as PC’s, laptops, computers, tablets, e-readers, printers, scanners, etc
• TV/Home entertainment products such as TV’s, games consoles, etc
• Audio equipment such as hi-fi systems, home cinema system, soundbar, etc
• Camera

From which of the following stores did you buy your goods from in the last 6 months?

• Argos
• Currys PC World
• John Lewis
• Amazon
• Independent retailer
• Direct from manufacturer
• Tesco
• Maplin
• AO.com
• At an airport
• Other – Please specify

From which of the following stores will you be intending on buying your goods from?

• Argos
• Currys PC World
• John Lewis
• Amazon
• Independent retailer
• Direct from manufacturer
• Tesco
• Maplin
• AO.com
• At an airport
• Other – Please specify

Please tell us the names of any stores that you would never consider buying these goods from.

Which of the following best describes your knowledge of technology?

• I consider myself to be more knowledgeable than the staff in store am never interested in seeking help or advice
• I consider myself to be pretty knowledgeable when it comes to technology but would still be interested in seeking help/advice
• I consider myself to be somewhat knowledgeable when it comes to technology and would be interested in seeking help/advice
• I consider myself to be not very knowledgeable when it comes to technology and would always seek help/advice

Which of the following methods do you use/would you be open to using when seeking help/advice about these goods?

• Friends/family
• Online reviews
• In store advice
• Other – Please specify

Which of the following are you aware of/used?

• John Lewis TECH (magazine that can be accessed online/via app)
• Argos buying guide (provides information on product features)
• Currys/PC World Our Experts Love (top tips and recommendations from their KnowHow experts)
• AO.com BestBuy (best products handpicked by their experts)

Please forward this on to anyone you know who may be interested.
 

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD