MARKET RESEARCH – Project Car Target

We are looking for males and females aged 25-65 to take part in a group discussion for 2.5 hours about cars.

You will be required to complete a pre task prior to attending the group.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Work Postcode:

Age:

Ethnicity:

Nationality:

Occupation:

Job Title:

Industry sector:

Working status i.e. Full time, part time, retired etc..

Occupation of chief income earner in the household?

Who do you live with at home?

Marital status:

If you have children, please tell us their ages.

Ethnicity?

What is the make and model of car that you are currently driving?

Was this car bought/leased from new or second hand?

In which year did you buy/lease this car?

How long have you been driving your car?

When do you intend to replace your car?

Thinking about your next vehicle purchase, will you be buying/leasing from new or second hand?

Is your current car?

• Private
• Company car

If it is a company car, how many choices did you have when choosing, was it more or less than 4?

How often do you drive your car?

Which of the following types of cars would you consider when purchasing your new car?

• Small car i.e. Ford Fiesta, VW Polo, Vauxhall Corsa etc
• Medium family car i.e. Ford Focus, VW Golf and Vauxhall Astra
• Large family car i.e. Ford Mondeo, VW Passat and Vauxhall Insignia
• Small cross over i.e. Renault Captur, Fiat 500, Peugeot 2008, Citroen Cactus and Nissan Juke
• Small SUV i.e. Vauxhall/Opel Mokka, Honda HR-V, Mazda CX-3
• Medium/large SUV i.e. Hyundai Santa Fe, Kia Sorento, Ford Edge, Mitsubishi Shogun, Toyota Land Cruiser
• Medium people carrier i.e., Ford C-Max, VW Touran and Renault Scenic

Are there any brands you would not consider when purchasing your new car?

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD