MARKET RESEARCH – Project Christmas 2016

We are looking for males and females aged 25-65 to take part in a WhatsApp discussion group research about Christmas shopping. You will be asked to join a WhatsApp group for 6 weeks and you will be required to comment on topics posted by the researchers, upload photos and video clips and visit some stores to look at their Christmas offerings as part of this research.

Please answer the questions below.

Name:

Telephone number:

Postcode:

Age:

Working Status:

Occupation:

Job Title:

Industry sector:

Occupation of chief income earner in the household:

Who do you live with in your household?

If you have children, please tell us their ages

Which make and model of mobile phone do you own and use?

Do you have WhatApp downloaded on your phone? Yes/No?

Which of the following social media sites do you use?

• Facebook
• Twitter
• LinkedIn
• Google+
• YouTube
• Pinterest
• Instagram
• Reddit
• None of the above

Which of the following applies to you?

• I buy own brand products
• I occasionally buy own brand products but not in every shop
• I never buy own brand products

Which supermarket do you shop in as your main supermarket for grocery shopping?

Which other supermarkets do you use for grocery shopping?

How often do you do grocery shopping online?

Which supermarkets do you use for online grocery shopping?

Do you celebrate Christmas? Yes/No?

Which of the following applies to you?

• I unable to celebrate to Christmas on the 25th December this year so will be celebrating before
• I am celebrating Christmas on the 25th December
• I am celebrating Christmas on 25th December and a couple of dates after that
• I am celebrating Christmas earlier than 25th December and then again on 25th December

Are you hosting a Christmas dinner this year? Yes/No?

Please describe briefly what you think in general of Christmas adverts.

Which of the following applies to you? Please tick all that apply

• I have already started shopping for Christmas gifts and decorations
• I have not started any Christmas shopping yet
• I will start shopping for Christmas gifts and decorations in November
• I do all my Christmas shopping last minute
• I do all my Christmas shopping including decorations and gifts online
• I do my Christmas shopping including decorations and gifts in store
• I do my Christmas shopping including decorations and gifts both online and in store

How often do you shop for clothing items in each of the following stores?

• Sainsbury’s TU
• Tesco F&F
• Asda George
• New Look
• Matalan
• Primark
• M&S
• Debenhams
• Next

How often do you pick up store leaflets, catalogues and magazines in store?

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD