We are looking for males and females aged 40-60 to take part in an interview for 2 hours in St Albans about Christmas shopping.
Following the group discussion, you will be required to join a WhatsApp group for a further 5 weeks. This will involve you participating daily and uploading short videos documenting your ‘Christmas diary’.
Focus group will be held in St Albans, AL1
Wednesday 30th November 2016
£50.00 + £150.00 for the post WhatsApp group participation (paid at the end of the research)
Please answer the questions below.
Occupation of chief income earner in the household:
Working status i.e. Student, Full time working, part time working, etc.
Who do you live with at home?
If you have children, please tell us their ages.
Which make and model of mobile phone do you use?
Do you use WhatsApp? Yes/No?
Which of the following statements applies to you?
I use my phone constantly – It is basically glued to my hand
I use my phone a lot – It is central to my life
I use my phone regularly – but I am not always on it
I use my phone when I need to but could live without it
I do not really use my phone a lot
Which of the following do you do on the internet?
Post on social media
Read blogs and video blogs
Post my own blogs and video blogs
Browse and shop
Look at websites and Pinterest for ideas and inspiration
Which of the following best describes your feelings about social media?
I love it and drive my family and friends mad sharing things
I am a big fan and use it to keep up to date and share content that I am passionate about
I am more of an observer
I do not get involved with social media
Do you decorate your home for Christmas? Yes/No?
How often do you shop at each of the following retailers?
House of Fraser
How often do you shop at the following retailers leading up to Christmas?
House of Fraser
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.