MARKET RESEARCH – Project Christmas Food

We are looking for males and females aged 25-55 to take part in an in home interview for 1 hour about Christmas food shopping.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Work Postcode:

Age:

Occupation:

Occupation of chief income earner in the household:

Working status i.e. Student, Full time working, part time working, etc.

Who do you live with at home?

If you have children, please tell us their ages.

Do you wear prescription glasses when using the computer?

If you wear prescription glasses when using the computer would you be willing to wear contact lenses instead?

Which supermarkets do you use for online grocery shopping?

Which supermarkets do you use instore for grocery shopping?

Which supermarkets are you planning to use at Christmas for your grocery shopping?

If applicable, thinking about your grocery shopping over the past 12 months, what proportion of your grocery budget would you say was spent at Waitrose?

• None
• Under 10%
• 10-50%
• Over 50%

Thinking about buying food and drink which of the following statements apply to you?

• I spend the majority of my food and drink budget online
• I spend the majority of my food and drink budget in store
• I spend the equally divide my food and drink spend between online and instore

Which device(s) do you tend to use majority of the time when shopping online?

Which of the following statements do you agree with?

• I really enjoy cooking.
• I rely heavily on convenience products to make cooking quick/simple.
• I enjoy trying new foods.

Which of the following statements best describes you?

• I am hosting Christmas Day this year so I will be buying/Preparing Christmas dinner.
• I am not hosting Christmas Day this year but will be buying/preparing Christmas food/drink to host a different Christmassy event.
• I am not hosting any Christmassy events this year.

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD