We are looking for males and females aged 25-65 to take part in an in-home interview for 2 hours about cars, electric cars, and in car technology.
There will be a pre-task diary to complete prior to the interview. The diary will be in the format of WhatsApp and will involve sending message, photos, and short videos.
Wednesday 1st March, Thursday 2nd March or Friday 3rd March 2017
£120.00 + £80 for completed pre-task
Please answer the questions below.
Occupation of chief income earner in the household:
Working status i.e. Full time, part time, retired, student, etc.
Highest level of education that you achieved?
Who do you live with at home?
If you have children, please tell us their ages
Which of the following income brackets best describes your household income?
£50k - £70k
Do you own?
A privately-owned car
A company car and had more than 3 brands to choose from
A company car and had to choose from less than 3 brands
How many cars are there in your household in total?
Did you buy your car?
What year was your car manufactured?
What is the exact make and model of car that you drive?
Which, if any, brands of cars would you never consider buying in the future?
How often do you drive your car?
Which of the following reasons do you use your car for?
Commuting to work
Weekend road trips
Which of the following statements apply to you?
I own an electric car or plug in vehicle
I plan to buy an electric vehicle in the next 3 years OR if the type of vehicle I want is available as an electric vehicle in 3 years I would plan to buy it
I am interested in electric vehicles but I have no current plan to buy one
I am aware of electric vehicles but they are of no interest to me
I do not know anything about electric vehicles
Which of the following statements do you agree with?
I will spend more to have a car with the latest and greatest technology
I will spend more on a car that reflects what I have achieved in life
I will spend for things that help me balance work and family
I will spend more on a car that supports my outdoor activities
I am will spend on a car that makes the hassles of parking and commuting easier
I am willing to spend more for a car that is better for the environment
I will pay more for a car that is equipped with technology to keep me connected to family and friends
I will spend more for a vehicle that takes care of some of the more difficult aspects of driving
Which make and model of mobile phone do you own and use?
Which of the following devices do you own in your household?
Pebble, Fitbit Surge/Blaze or Apple Watch/connected watch
Streaming media device such as Chromecast, FireTV, Roku, Apple TV, etc.
Amazon Echo or similar device
Connected home appliance such as Nest, Hue lights, etc.
None of the above
Which of the following services do you use?
“Boris Bikes”/Santander Cycles
Enterprise Car Club/City Car
Which of the following technology do you use when you drive?
In car navigation
How often do you use public transport?
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.