We are looking for females of all ages to take part in a group discussion for 90 minutes in London about buying ice cream.
There will be a pre-task to complete prior to the interview. You will be required to complete a booklet about your lifestyle, ice cream consumption, you will be required to visit a store, and filming a short video clip on a mobile phone and send through to us.
PLEASE DO NOT APPLY FOR THIS RESEARCH STUDY IF YOU OR ANYONE ELSE IN YOUR HOUSEHOLD SUFFERS FROM ANY ALLERGIES, FOOD INTOLERANCES OR HAVE ANY DIETARY RESTRICTIONS WHICH PREVENTS YOU FROM TRYING ANY NEW FOODS as you may be asked to taste some ice cream products.
LOCATION:
London, EC1
DATE:
Wednesday 15th March 2017
INCENTIVE:
£70.00 inclusive of pre-task
TIME:
6.15pm or 8.15pm (depending on answers)
Please answer the questions below.
Name:
Telephone number:
Postcode:
Age:
Ethnicity:
Working Status:
Occupation:
Job Title:
Industry sector:
Occupation of chief income earner in the household:
Who do you live with in your household?
If you have children, please tell us their ages.
Are you a vegetarian or vegan? Yes/No?
Which supermarkets do you carry out your main food shop at?
Which of the following types of ice cream do you buy and eat yourself?
Branded luxury ice cream sticks such as Magnum, Solero, etc
Own label luxury ice cream sticks covered in chocolate or fruit
Branded premium 1 litre ice cream tubs such as Catre D’Or, Kelly’s, Mackies, etc
Own label premium 1 litre ice cream tubs
Own label super premium/400/500ml ice cream pots such as Taste the Difference, Waitrose. etc
Branded super premium 400/500ml ice cream pots such as Ben & Jerry’s, Haagan Daaz, Green & Blacks, etc
Other ice cream formats such as cones, lollies, or family tubs
Which of the following brands of ice cream have you bought and eaten in the last 3 months?
Haagen-Daaz
Ben & Jerry’s
Green and Blacks
Sainsbury’s Taste the Difference
Waitrose one
Other – Please specify
Which, if any, of the following brands would you never eat?
Haagen-Daaz
Ben & Jerry’s
Green and Blacks
Sainsbury’s Taste the Difference
Waitrose one
Other – Please specify
Which of the following statements do you agree with?
I get a lot of pleasure from food
I would never buy food which has been genetically modified
I always check the nutritional content of food
I pay attention to where the food I purchase is grown
I enjoy entertaining people at home
I enjoy splashing out on a meal in a restaurant
I like to go to trendy places to eat and drink
I tend to go for premium rather than standard goods/services
I am prepared to pay more for foods that do not contain artificial additives
It is worth paying extra for quality
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.
