MARKET RESEARCH – Project Car Purchase Experience

We are looking for people aged 25-65 to take part in a group discussion for 2 hours about buying cars in London.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Work Postcode:

Age:

Occupation:

Job Title:

Industry sector:

Working status i.e. Full time, part time, retired etc..

Occupation of chief income earner in the household?

Who do you live with at home?

Marital status:

If you have children, please tell us their ages.

What is the make and model of car that you are currently driving?

Are you the main/joint driver of this car?

Was the car bought from?

• New
• Ex-demo
• Used

What is the month and year the car was registered?

Were you responsible for choosing this car?

Is this car privately owned or a company car?

If it is a company car, how many choices did you have to choose from?

When you purchased your last car, which if any of the following methods did you use or refer to during the purchase process?

• Website searches
• Online reviews
• Talking to friends and family
• Dealer visits
• Test drives
• Manufacturer brochures
• Manufacturer websites
• Magazine articles
• Other, please specify

Which if any of the following sources did you use to obtain information about your new car?

• TV ads
• Radio ads
• Newspaper/magazine ads
• Independent internet reports/reviews
• Social media/internet blogs/forums
• TV/motoring programmes
• Good knowledge/experience of the car
• Recommendations
• Saw the car on the street
• Attended motor show
• Manufacturer website
• Car configurator
• Car brochures
• Dealership website
• Salesman
• Direct mail/email from manufacturer
• None

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD