We are looking for females aged 25-65 to take part in an interview for 1 hour in Charlton about buying desserts.
There will be a pre-task to complete prior to the discussion which will require you to visit a supermarket and buy a dessert, taking pictures of it and making some notes about the experience.
Friday 21st April 2017
10am, 11.30am or 1.30pm (depending on answers)
Please answer the questions below.
Occupation of chief income earner in the household:
Working status i.e. Student, Full time working, part time working, etc.
Who do you live with at home?
If you have children, please tell us their ages.
How often do you buy food from M&S?
Which of the following statements applies to you when shopping for M&S foods?
I like to shop around for a bargain and only shop from the yellow stickers or deals
I like to shop around for a bargain in the deals/yellow stickers and also shop in the full price sections
I only shop from full price sections and never buy foods in the deals/yellow stickers
HOW OFTEN do you buy desserts for each of the following stores?
Which of the following types of desserts do you buy?
Hot desserts such as treacle sponge, spotted dick, crumbles
Chilled pies and tarts such as banoffee pie, tarte au citron
Individually portioned desserts such as individual slices of cheesecake, individual crème brulee
Millionaires shortbread desserts
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.