MARKET RESEARCH – Project Blue

We are looking for people aged 55-75 to take part in an online study for 5 days (maximum 1 hour per day) about digital TV providers.

The online study will require you to complete several tasks such as answering questions, taking pictures and video clips, etc. Some of the tasks that you will be completing will need you to use your creative side and imagination and describe things in great detail.

Some respondents will be selected for a follow up in-home interview for 3 hours.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Age:

Ethnicity:

Occupation:

Occupation of chief income earner in the household:

Working status i.e. Full time, part time, retired, student, etc..

Industry sector:

Who do you live with at home?

If you have children, please tell us their ages

How many people live in the household altogether?

Which of the following applies to you?

• I am not currently considering retirement
• I am considering retirement in the next 2 years
• I am already retired

If you are already retired, please tell at what age you retired.

If you are already retired, which of the following reasons best describes the reason why you retired?

• Voluntary retirement
• Forced retirement 9retirement age reached)
• Redundancy
• Health reasons
• Other – Please specify

How many TV’s do you have in your home?

Which of the following TV providers do you have in your home?

• Freeview only
• BT Vision/BT TV
• Freesat
• Sky
• Virgin Media
• Talk Talk
• None of the above

Which of the following do you subscribe to?

• Netflix
• Amazon Prime Instant Video (formerly LoveFilm)
• BlinkBox
• Now TV
• Other – Please specify

Which of the following devices do you own and use in your household?

• Laptop
• Tablet
• Smartphone
• Smart TV
• Desktop PC

How tech savvy would you rate yourself?

• Not at all confident
• Fairly confident
• Very confident

Which of the following have you done in the last 6 months?

• Bought a new car
• Bought an item worth £2000 or more
• Moved home
• Changed career/taken a sabbatical
• Invested in major improvements on your home

If you ae selected the in-home interview would your partner/spouse be available to take part as well with you? Yes/No?

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD