MARKET RESEARCH – Project Shopping Trip (Watford)

We are looking for females aged 25-65 to take part in an interview in Watford for 90 minutes about shopping in department stores.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Work Postcode:

Age:

Occupation:

Job Title:

Who do you live with at home?

If you have children, please tell us their ages.

How often do you visit a John Lewis store?

Which of the following branches of John Lewis do you visit regularly?

• Brent Cross
• Bluewater
• Croydon
• Oxford Street
• Peter Jones, Sloane Square
• Stratford, Westfield
• Watford
• Other – Please specify
• None of the above

When shopping online/browsing, which of the following categories do you look at online?

• Fashion
• Beauty
• Home
• Electricals
• Gifts

How long ago did you last visit the johnlewis.com website, if ever?

If you have visited the johnlewis.com website, which of the following categories did you look at?

• Fashion
• Beauty
• Home
• Electricals
• None of the above

When are you looking to update your home accessories or furniture, etc?

Which of the following retail stores would be likely to visit when buying homeware and home accessories?

• John Lewis
• Dunelm Mill
• Debenhams
• Next Home
• House of Fraser
• Zara Home
• Laura Ashley
• Ikea
• Dwell
• The White Company
• Heal’s
• None of the above

When are you looking to update your electronics such as cameras, TV, tablet, computer accessories, etc?

Which of the following retail stores would you be likely to visit when buying home electricals?

• John Lewis
• Debenhams
• Next Home
• House of Fraser
• Heal’s
• Currys
• Argos
• None of the above

When are you looking to update your clothes wardrobe with new clothes and accessories?

Which of the following retail stores would you be likely to visit when updating your wardrobe?

• John Lewis
• Debenhams
• Next
• House of Fraser
• Zara
• Laura Ashley
• M&S
• Reiss
• Whistles
• Urban Outfitters
• Banana Republic
• Selfridges
• Net-a-Porter
• Phase 8
• None of the above

When are you looking to buy new beauty products?

Which of the retailers would you be likely to visit for new beauty products?

• John Lewis
• Debenhams
• Selfridges
• Champney’s
• House of Fraser
• Mac
• Benfit
• White Company
• Other
• None of the above

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD