We are looking for females of all ages to take part in a group discussion for 1 hour and 45 minutes in London about ladieswear.
Wednesday 24th May 2017
5.15pm, 6.30pm or 7.30pm (depending on answers)
Please answer the questions below.
Occupation of chief income earner in the household:
Working status i.e. Student, Full time working, part time working, etc.
Who do you live with at home?
If you have children, please tell us their ages.
Which of the following statements do you agree with?
I often shop for clothing, footwear and accessories. I spend quite a lot of money and I enjoy doing it. I am interested in fashions and the latest trends. I like to experiment with looks that express my personality but sometimes I wait a while before buying in to a new look
When it comes to clothing, quality is key for me. Although I like to reflect modern styles a great fit and quality are more important to me than trends and I am happy to pay more to get the styles that I want
My clothes and what I wear is very important to me. I like comfortable styles. I like simple styling and things I can wear easily without thinking too much about fashion or what goes with what. I like to stay in the fashion loop but I am not particularly interested in trends per se
There is more to life than clothes! Yes, I want to look presentable, but I wouldn’t say I have style as such and I can’t get too excited about the whole thing to be honest. Being comfy and practical is important and I don’t want to spend too much
My clothing habits feel different to all of the above
How often do you shop/browse for clothing, accessories and footwear for yourself?
How likely are you to consider using M&S for clothing?
How often do you browse M&S for clothing for yourself?
Which of these statements applies to you?
M&S is one of the main stores I shop for women’s clothes. I come in frequently and typically find things I like
M&S is not my first port of call foe women’s clothes but I do shop here occasionally
What is your typical dress size that you wear?
Which of the following statements best describes you?
I love shopping, it’s one of my favourite activities
I like shopping but I would not describe it as a hobby
I somewhat enjoy shopping but it can be a chore
I dislike shopping and I only do it because I have to
I hate shopping and try to avoid it as much as possible
Please fill in this sentence with the most appropriate answer below: I would be most likely to splurge/go over my budget on an item of clothing because it
Was an AMAZING latest trend I just had to have
Outstanding quality made it feel worth the price
It was super comfortable
It was really functional and useful and I would get a lot of use out of it
Please fill in this sentence with the most appropriate answer below: I am most likely to pay attention to emails from a retailer if talk about:
Practical everyday styles
Latest new in styles or a designer collaboration
Brilliant attention to detail or luxurious fabrics
Please fill in this sentence with the most appropriate answer below: My style nightmare would be
To feel uncomfortable in what I was wearing no matter how good it looked
To be wearing something which does not look or feel high quality
To feel out-of-sync with fashion or a bit mumsy/dated
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.