MARKET RESEARCH – Project Shopper

We are looking for males and females aged 25-65 to take part in an accompanied shop for 90 minutes in main local supermarket and an interview in your home.

This research will involve you meeting the interviewer at home and travelling with them to your local supermarket. You must be prepared to do a big shop or a top up shop on the day of the research. You must be prepared to shop item that you usually purchase.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Age:

Ethnicity:

Occupation of chief income earner in the household:

Who do you live with at home?

Which supermarket do you shop in for your main grocery shopping?

Which supermarkets do you shop in for top-up shopping?

Which of the following types of alcohol have you bought from your supermarket in the last month?

• Lager
• Cider
• Ales
• Wine
• Spirits
• Other – Please specify
• Not bought alcohol in the last month

How often, in general, do you buy lager or cider?

When buying lager/cider, which of the following size packs do you buy on a regular basis?

• Less than 10
• More than 10

Which of the following statements best describes you?

• I am responsible for buying beer/cider for the household but I do not drink either of them
• I am responsible for buying beer/cider for the household but I only drink one of them – beer or cider
• I am responsible for buying beer/cider for the household and I drink both beer and cider
• I drink beer/cider at home but I am not responsible for buying it

For which of the following occasions are you next planning on buying lager/cider for?

• Stocking up
• Regular everyday drink
• Planned social occasion
• Other – Please specify

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD