MARKET RESEARCH – Project Over

We are looking for males and females aged over 60 to take part in an in-home interview for 1 hour about shopping and loyalty cards.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Age:

Ethnicity:

Nationality:

Occupation:

Occupation of chief income earner in the household:

Working status i.e. Full time, part time, retired, etc..

Industry sector:

Who do you live with at home?

If you have children, please tell us their ages

Which underground zone do you live in?

Which of the following loyalty schemes are you part of?

• Avios
• Boots Advantage Card
• Co-op membership
• Costa Coffee
• Holland and Barratt
• John Lewis
• Nandos
• Nectar
• M&S Sparks card
• Superdrug
• Tesco Clubcard
• Waitrose Rewards

How often do you use each of the loyalty cards that you have?

• Avios
• Boots Advantage Card
• Co-op membership
• Costa Coffee
• Holland and Barratt
• John Lewis
• Nandos
• Nectar
• M&S Sparks card
• Superdrug
• Tesco Clubcard
• Waitrose Rewards

Are you a member of the ‘More Treats for over 60’s’? Yes/No?

Are you aware of the ‘More Treats for the over 60’s’? Yes/No?

Do you know anyone else that is a member of the ‘More Treats for the over 60’s’? Yes/No?

Which of the following best describes your confidence level using technology?

• Very confident
• Confident
• Fairly confident
• Not very confident
• Not at all confident

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD