We are looking for males and females aged 35-60 to take part in a group discussion for 90 minutes in London W1 about shopping for food.
Some people will be selected to take part in a 4-hour workshop in London on 21st June 2017 at 5.30pm. Please ensure you are available for both dates for this study when applying.
If you are selected for the follow up workshop you will be required to take photos of some meals that you make.
Thursday 15th June 2017. Workshop will be held on Wednesday 21st June 2017
£50.00. If you are selected for the follow up workshop, you will receive a further £80.00
5.30pm. Follow up workshop will begin at 5.30pm/6pm
Please answer the questions below.
Occupation of chief income earner in the household:
Working status i.e. Student, Full time working, part time working, etc.
Who do you live with at home?
If you have children, please tell us their ages.
How often do you shop in M&S for food?
Which of the following statements best describes how you feel about M&S food?
M&S is my treat store – I tend to use it for special occasions and wouldn’t do all my grocery shopping there
M&S is great for some items – I tend to buy a couple of bits there bit I mostly shop in other grocery stores
M&S isn’t my main store but I do a fair amount of my weekly grocery shop there
M&S is one of my main food stores – I am always in there and get nearly all of my food shopping from M&S
Which of the following supermarkets/food stores have you used mainly for grocery shopping in the last 3 months?
Other – Please specify
Which of the following supermarkets/food stores have you used for top-up grocery shopping in the last 3 months?
Other – Please specify
Which of the following statements best describes how you consider and use M&S food?
M&S is my go-to store for food. I always visit there first
M&S is one of a few go-to stores for food for me. I go there often first but not always
I like M&S for food but it is not a go-to store for me. I often visit somewhere else ahead of M&S
I dislike M&S for food and it is not a go-to store for me
Which of the following ranges of food do you buy have you bought from M&S in the last 3 months?
Food on the Move
Ready prepped food such as oven ready chicken, prepared vegetables, etc
Fresh meat, poultry, fish, etc
Fruit and vegetables
Store cupboard staples
Vegetarian/Free from ranges
Which of the following best describes how you feel about M&S food?
It is really on the up…keeps getting better and better
It is good, no real change
I think they have taken their eye off the ball. Other stores are a bit better
For me, they are really off the boil
Please imagine a famous chef was coming around to your home to cook dinner. Which of the following statements best fits how you would approach the experience?
Great! I would let them get on with it whilst I put my feet up
I would want to be involved, sharing the cooking equally
I would like to help out, but let the chef do most of the work
What an amazing opportunity to learn from the best – I would like to watch so I can re-create it in the future
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.