MARKET RESEARCH – Project Ice Cream

We are looking for males and females aged 25-35 to take part in a group discussion in Borehamwood for 90 minutes about buying ice cream

There will be a pre-task to complete prior to the discussion which will involve completing a booklet, taking some photos of ice-cream and taking a short video clip of eating ice-cream

You may be asked to taste ice-cream during the session. Please do not apply for this research if you suffer from any allergies, food intolerances or have any restrictions trying new foods due to religious or cultural reasons. You will be required to sign a disclaimer to say that you are not allergic to any of the ingredients in the ice-creams that you will be tasting.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Age:

Ethnicity:

Occupation of chief income earner in the household?

Occupation:

Job title:

Working status i.e. Student, Full time working, part time working, etc.

Who do you live with at home?

If you have children, please tell us their ages

How often do you eat ice-cream, in general?

HOW OFTEN do you buy and eat each of the following types of ice-cream?

• Branded luxury ice-cream such as Magnums, Soleros, etc
• Own label luxury ice-cream sticks covered in chocolate or fruit
• Branded premium 400/500g ice-cream tubs such as Haagen Daaz, Ben & Jerry’s, Green and Black’s
• Own label super premium 400/500g ice-cream tubs such as Taste the Difference, Waitrose One, etc
• Branded ice-cream cones  such as Cornetto, Flake, Oreo, KitKat
• Own label ice-cream cones
• Other ice-cream formats such as lollies or family tubs

Which supermarkets do you shop in for your main grocery shopping?

Which of the following flavours do you like?

• Chocolate
• Strawberry
• Caramel
• Nuts
• Mint
• Vanilla

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD