MARKET RESEARCH – Project Laundry

We are looking for females aged 25-50 to take part in a group discussion for 2 hours and 15 minutes in St Albans about laundry products

There will be a pre-task to complete prior to the discussion. This will involve answering a few questions online, visiting your usual supermarket and then answering a few questions linked to the in-store experience.

If anyone in the household suffers from any skin allergies and severe sensitivities please do not apply for this study.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Age:

Ethnicity:

Nationality:

Occupation:

Occupation of chief income earner in the household:

Working status i.e. Full time, part time, retired, etc.

Industry sector:

Who do you live with at home?

If you have children, please tell us their ages

Which supermarkets do you shop in for your main grocery shopping?

Which supermarkets do you shop in for your top-up shopping/secondary shopping?

Which of the following best describes how you do your grocery and household shopping?

• Always in-store
• Mainly in-store
• An even mix of in-store and online
• Mainly online
• Always online

How often do you use your washing machine?

Which brand of laundry washing detergent do you use?

Which of the following types of washing detergent do you use?

• Powder
• Tablets
• Capsules
• Liquid
• Liquid gel

In an average week, which of the following laundry products do you use most often?

• Washing detergent/capsules/tablets, etc
• Fabric conditioner
• Stain remover
• Fragrance boosters
• Ironing water
• Hand wash product
• Tumble dryer sheets

Which of the following laundry products do you use occasionally?

• Washing detergent/capsules/tablets, etc
• Fabric conditioner
• Stain remover
• Fragrance boosters
• Ironing water
• Hand wash product
• Tumble dryer sheets

Using a scale of 1-5 (1=not at all important and 5=very important), please rate each of the following when thinking about what is important when choosing a laundry product for your household laundry.

• Gets rid of stains first time round
• Cleans without effort and is easy to use
• Is gentle and caring on mine and my family’s skin
• Keeps the colours vibrant for my clothes and stops them from fading
• Takes care of the look and feel of my clothes during the wash process
• Gives clothes and laundry a nice smell/fragrance

Which of the following are the most important to you – Please only choose your top 2

• Gets rid of stains first time round
• Cleans without effort and is easy to use
• Is gentle and caring on mine and my family’s skin
• Keeps the colours vibrant for my clothes and stops them from fading
• Takes care of the look and feel of my clothes during the wash process
• Gives clothes and laundry a nice smell/fragrance

Which of the following statements do you agree with?

• I have a favourite brand and type of detergent that I always tend to buy
• I have a preferred brand of detergent but I also use other brands regularly nowadays
• I swap equally between different brands dependant on which is better value
• I go mainly for the brand which is cheapest. I do not care much about which brand I buy and use

Which household cleaning brands do you use the most around your house?

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD