We are looking for males and females aged 25-50 to take part in a group discussion in London for 2 hours about ice cream.
You may be asked to taste ice-cream during the session. Please do not apply for this research if you suffer from any allergies, food intolerances or have any restrictions trying new foods due to religious or cultural reasons. You will be required to sign a disclaimer to say that you are not allergic to any of the ingredients in the ice-creams that you will be tasting.
Tuesday 11th July 2017
12 noon, 3pm or 6pm (depending on answers)
Please answer the questions below.
Occupation of chief income earner in the household?
Working status i.e. Student, Full time working, part time working, etc.
Who do you live with at home?
If you have children, please tell us their ages
Do you have any allergies or specific dietary requirements such as dairy free, nut allergy, gluten allergy, that prevents you from trying new foods? Yes/No?
Are you vegetarian or vegan? Yes/No?
Which supermarkets do you shop in for your main grocery shopping?
Other – Please specify
Which of the following types of ice cream do you buy and eat yourself?
Branded luxury ice cream sticks such as Magnum, Solero, etc.
Own label luxury ice cream sticks covered in chocolate or fruit
Branded premium 1 litre ice cream tubs such as Carte D’Or, Kelly’s, Mackies, etc.
Own label super premium pots (400/500ml) such as Taste the Difference, Waitrose One, etc
Branded super premium 400/500ml ice cream pots such as Ben & Jerry’s, Haagen-Dazs, Green and Blacks, Movenpick, Remeo, Booja Booja, Jude’s, etc.
Other ice cream formats such as cones, ice lollies. Etc.
Which of the following brands of ice cream have you bought in the last 3 months?
Green and Blacks
Sainsbury’s Taste the Difference
Other – Please specify
How often do you buy the super-premium tubs on average per year?
Which of the following flavours would you NOT eat?
Which of the following statements do you strongly agree with?
I get a lot of pleasure from food
I would never buy food which has been genetically modified
I always check the nutritional content of food
I pay attention to where the food I purchase is grown
I enjoy entertaining people at home
I enjoy splashing out on a meal out
I like to go to trendy places to eat and drink
I tend to go for premium rather than standard goods/services
I am prepared to pay more for foods that don’t contain artificial additives
It is worth paying extra for quality
If you could invite 3 famous people for dinner, who would invite and why?
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.