MARKET RESEARCH – Project London Stores

We are looking for people aged 20-70 years to take part in a group discussion in London for 90 minutes about shopping in retail stores in London.

There will be a pre task for you to complete prior to attending the research.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Work Postcode:

Age:

Occupation:

Ethnicity:

Occupation of chief income earner in the household:

Working status i.e. Student, Full time working, part time working, etc.

Who do you live with at home?

If you have children, please tell us their ages.

Which branch of John Lewis department store do you shop in majority of the time?

How often do you shop in this branch of John Lewis?

On a scale of 1-5, (where 1 is very unlikely to 5 very likely) how would you rate the following?

I like to browse/shop ONLINE for the following categories?

• Fashion
• Beauty
• Home
• Electricals
• Gifts

Which of the following categories have you browsed on Johnlewis.com in the past 2 weeks?

• Fashion
• Beauty
• Home
• Electricals

Are you looking to update your home accessories or furniture (i.e., making home improvements), if so when?

Are you looking to update your electronics (i.e., TV’s, cameras, tablets computers etc), if so when?

Are you looking to update your wardrobe, if so when?

Are you currently looking to purchase any new beauty products?

How likely are you to look in John Lewis when making these home improvements?

• Very unlikely
• Fairly unlikely
• Maybe, but I am not sure
• Fairly likely
• Very likely

How likely are you to browse in John Lewis when looking to update your electricals?

• Very unlikely
• Fairly unlikely
• Maybe, but I am not sure
• Fairly likely
• Very likely

How likely are you to browse in John Lewis when looking to update your wardrobe?

• Very unlikely
• Fairly unlikely
• Maybe, but I am not sure
• Fairly likely
• Very likely

How likely are you to browse in John Lewis when looking for new beauty products?

• Very unlikely
• Fairly unlikely
• Maybe, but I am not sure
• Fairly likely
• Very likely

Which of the following retailers do you tend to browse and or buy from when looking for home accessories or furniture?

• Dunelm Mill
• Debenhams
• John Lewis
• Next Home
• House of Fraser
• Zara Home
• Laura Ashley
• Ikea
• Dwell
• The White Company
• Heal’s
• None of these

Which of the following retailers do you tend to browse and or buy from when looking for clothing, accessories or lingerie?

• M&S
• John Lewis
• Debenhams
• Next
• House of Fraser
• Net a Porter
• Reiss
• Whistles
• Phase 8
• Urban Outfitters
• Banana Republic
• Selfridges
• None of these

Which of the following retailers do you tend to browse and or buy from when looking for new beauty products?

• Debenhams
• John Lewis
• Selfridges
• Champneys
• House of Fraser
• Mac Cosmetics
• Benefit
• White Company
• Local Retailer

We are looking also for couples to take part please specify if you are able to attend as a COUPLE – YES/NO?

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD