MARKET RESEARCH – Project Home Furnishing

We are looking for males and females aged 18-60 years to take part in a group discussion for 2 hours in Central London about home furnishings and décor.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Work Postcode:

Age:

Ethnicity:

Who do you live with at home?

If you have children, please tell us their ages?

Occupation:

Occupation of the chief income owner:

Working status i.e. student, full time working, part time working, etc.

When was the last time you BROWSED for the following types of items ONLINE, please specify for each?

• Furniture (e.g, living room, bedroom, kitchen, nursery, patio, rugs, mattresses etc)
• Bedding (e.g., duvets, sheets, pillows, throws etc)
• Home Décor (e.g. candles, picture frames, artwork, seasonal items, decorative accessories etc)
• Lighting (e..g, lamps, ceiling fans etc)

When was the last time you PURCHASED any of the following items?

• Furniture (e.g, living room, bedroom, kitchen, nursery, patio, rugs, mattresses etc)
• Bedding (e.g., duvets, sheets, pillows, throws etc)
• Home Décor (e.g. candles, picture frames, artwork, seasonal items, decorative accessories etc)
• Lighting (e..g, lamps, ceiling fans etc)

Which of the following statements best describes you?

• I usually shop for home furnishings because I have to
• I usually shop for home furnishings because I want to

Which of the following best describes you?

• I currently live at home with my parents or other relatives
• I rent a house
• I won an apartment
• I won a house
• I rent an apartment

How much approximately have you spent on home furnishings (furniture, home décor, lighting, bedding, kitchen etc)  in total over the past 12 months?

• Under £550
• £750-£1k
• £1k-£1.5k
• £1.5-£3k
• £3.5k-£7.5k
• Higher than £7.5k

On a scale of 1-5 (1=very negative, 5= very positive) how do you rate the following stores?

• Ikea
• Amazon
• Debenhams
• Marks & Spencer
• Argos
• Homebase
• John Lewis

When was the last time you PURCHASED home furnishings from each of the following retailers?

• Ikea
• Amazon
• Debenhams
• Marks & Spencer
• Argos
• Homebase
• John Lewis

Which if any of the following do you subscribe to or pay to use?

• Costco
• Amazon Prime
• ASOS Premier
• Netflix
• Other
• None of these

Which of the following brackets does your total annual household income fall into?

• Under £20k
• £20k-£30k
• £30k-£40k
• £40k-£60k
• £60k-£75k
• Higher than £75k

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD