MARKET RESEARCH – Project Back to School

We are looking for females 25-55 to take part in an in-home interview for 2 hours (Watford/St Albans/Borehamwood/Hatfield. Hemel areas) about Back to School shopping.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Work Postcode:

Age:

Occupation:

Ethnicity:

Occupation of chief income earner in the household:

Working status i.e. Student, Full time working, part time working, etc.

Who do you live with at home?

If you have children, please tell us their ages.

What gender are each of your children? I.e. Female aged 5. Etc

How often do you shop online for clothes, gifts, groceries, etc?

Which of the following statements best describes you?

• I buy all school uniform shopping in-store
• I do most of the school uniform shopping in-store
• I research/plan most of my school uniform shopping online but actually buy mostly in-store
• I split the school uniform shopping between online and in-store
• I do most of the school uniform shopping online
• I do all school uniform shopping online

Which of the following items will you be buying for your child to go back to school with this year?

• School uniform
• School shoes
• Outerwear
• Sportswear
• Stationery
• Kids dining products such as lunch boxes, etc
• Technology products such as computer, headphones, USB sticks, etc

Which stores/supermarkets do you buy most of your child’s school uniform from?

Which other stores/supermarkets do you buy some of your child’s school uniform?

Which stores/supermarkets do you buy most of your child’s school stationery and dining products from?

Which other stores do you use to buy some of your child’s school stationery and dining products from?

Which of the following devices do you own and use for online shopping?

• Desktop computer/Laptop
• Tablet
• Mobile phone

Which of the following do you do online?

• Online shopping
• Online grocery shopping

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD