MARKET RESEARCH – Project Curl

We are looking for females aged 18-55 with an Afro Caribbean hairstyle to take part in an online forum for 1 week and a hair care product trial suitable for those hair types.

PLEASE SEND A PHOTO OF YOUR HAIR WHEN APPLYING FOR THIS STUDY

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Age:

Ethnicity:

Occupation:

Occupation of chief income earner in the household:

Working status i.e. Student, Full time working, part time working, etc.

Who do you live with at home?

If you have children, please tell us their ages.

Which make and model of mobile phone do you have?

Which of the following devices do you own and use?

• Video camera
• Digital camera
• Mobile phone with camera
• Mobile phone with video facility
• PC/Laptop
• Broadband internet

Which of the following statements do you agree with?

• I am comfortable with who I am and where I am in life
• I am strongly connected to friends and family
• I desire to live a healthy lifestyle. I am attracted to products with natural ‘goodness’
• I am interested in a brand’s honesty and integrity

Which of the following retailers have you used in the last few months to buy health, personal care or beauty items such as make-up, skincare and haircare?

• Boots
• Superdrug
• Waitrose
• Asda
• Sainsbury’s
• Tesco
• Morrison’s
• Co-op
• Lidl
• Aldi
• Discounter stores such as Wilko’s, Poundland, etc
• Online sites

Which of the following statements do you agree with?

• I have a regular haircare routine
• I spend time and money on my hair to have it look its best
• Caring for my hair is important to me
• The look of my hair affects how I feel about myself
• When my hair doesn’t look good, I don’t look good

Which of the following describes your natural hair?

• 3a or 3b, curly s-shaped strands
• 3c, curly z-shaped strands
• 4a, kinky with looser curls
• 4b, kinky with a medium curl
• 4c, kinky with dense curls
• None of the above

Which of the following best describes your hair currently?

• Relaxed
• Natural
• Transitioning
• Other – Please specify

PLEASE REMEMBER TO SEND A PHOTO OF YOUR HAIR WITH THIS APPLICATION

Which of the following hair care products do you use?

• Shampoo
• Conditioner
• Low-poo
• Conditioning wash
• Serums
• Masks/deep conditioner
• Oils
• Relaxants
• Styling
• Homemade treatments

Which of the following hair care issues do you experience?

• Dry hair
• Slow growth
• Breakage
• Difficult to manage
• Hair loss
• Tangles
• Damaged hair

Which of the following best describes your hair length?

• Long
• Medium
• Short
• Very short

Which of the following do you strongly agree with?

• I look for tailored solutions that will work for my hair
• I look for products that offer deep conditioning and care for my hair
• I am looking for products which are enjoyable to use and bring a sense of pleasure
• Value to me means more than just price. I like brands that make my life better in some way

In which of the following places do you care for your hair?

• Salon only
• At home only
• Mainly at home but occasionally in the salon
• Mainly at the salon but occasionally at home

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD