MARKET RESEARCH – Project Brand

We are looking for females aged 25-65 to take part in an interview in London for 2.5 hours about shopping in department stores.

We are looking for friendship pairs to take part in this stud

You will be required to undertake a 1-week video task following your interview which will also require you to join a WhatsApp group.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Age:

Occupation:

Occupation of chief income earner in the household:

Working status i.e. Student, Full time working, part time working, etc.

Who do you live with at home?

If you have children, please tell us their ages

When are you next looking to update your home accessories or furniture or make home improvements?

Which of the following categories have you bought recently or are considering buying in the next few months?

• Cook and Dine
• Linens such as towels and bedding
• Furniture
• Soft furnishings
• Home accessories
• China and glass
• Large electricals

Which of the following retailers do you tend to browse and/or buy from when looking for home accessories and furniture?

• John Lewis
• Dunelm Mill
• Debenhams
• Next Home
• House of Fraser
• Ikea
• The White Company

Have you ever bought a John Lewis branded product from the homeware department before? Yes/No?

Which of the following categories have you bought from John Lewis in the last 12 months?

• Cook and Dine
• Linens such as towels and bedding
• Furniture
• Soft furnishings
• Home accessories
• China and glass
• Large electricals

Which of the following ‘own brands’ have you bought homeware from John Lewis?

• Croft Collection
• Design Project by John Lewis
• John Lewis the basics
• HOUSE by John Lewis

When are you looking to update your wardrobe and fashion accessories?

Which of the following are you seriously considering buying in the next 2 months?

• Women’s clothing
• Women’s shoes, handbags and accessories
• Women’s lingerie/underwear
• Men’s clothing
• Men’s shoes and accessories

Which of the following retailers do you browse/buy from when looking for clothing accessories?

• John Lewis
• Debenhams
• M7S
• Next
• House of Fraser
• Urban Outfitters
• Banana Republic
• Selfridges

When was the last time you browsed for each of the following in John Lewis (online or in-store)?

• Women’s clothing
• Women’s shoes, handbags and accessories
• Women’s lingerie/underwear
• Men’s clothing
• Men’s shoes and accessories

How many times have you visited John Lewis in the last 12 months?

How much money have you spent in John Lewis in the last 12 months?

Which make and model of mobile phone do you have?

How often do you use your pone?

Which of the following do you do on the internet?

• Post on social media
• Read blogs and video blogs
• Post blogs and video blogs
• Browse and shop
• Skype
• Look on websites and Pinterest for inspiration

Do you have WhatsApp? Yes/No?

Do have a female friend that will be willing to take part in this study with you? If so, please give name and number here

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD