MARKET RESEARCH – Project Splash

We are looking for people aged 20-30 to take part in an interview in London for 75 minutes about lifestyle.

You will be required to complete a short pre-task prior to the interview. This will involve you writing a pen portrait about yourself.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Work Postcode:

Age:

Ethnicity:

Occupation:

Occupation of the chief income owner:

Working status i.e. student, full time working, part time working, etc.

What is the highest level of education that you achieved?

Who do you live with at home?

If you have children, please tell us their ages.

Which ONE set of the following statements best describes you? Please select ONE set of statements only

SET 1

• My taste is niche, not mainstream
• I am somewhat of a rebel to the norm of what people should look like and behave
• I look out for new/independent. Grass root/niches artists/authors/creators in my areas of interest
• I have a strong passion for alternative music/skating/independent films
• I have a lot of knowledge of the authors/artists/history/niche area that I am passionate about and I like to find out more about it
• I like my appearance to reflect my area of interest so that people can see what I am passionate about
• I consider myself a part of a subculture (a small group of people who share common interests and style that is different to the norm/mainstream such as Punk, Seapunk, Skater, Sneakerhead, Goth, Cybergoth, Pastel/Lolita/Steam Goth, Scene, Emo, Grunge, Witch House, Cutester

SET 2

• My taste is niche, not mainstream
• I am passionate about comic books, computer/video games, specific TV shows/films, Fantasy
• I am truly passionate about this topic, some would say I am a fan
• I have a lot of knowledge of the authors/artists/history/niche area that I am passionate about and I like to find out more about it
• I don’t really feel like I ‘fit’ in and often feel misunderstood, but I am proud I am not like everyone else
• I connect with people online who share my area of interest/passion
• I like my appearance to reflect my area of interest so that people can see what I am passionate about

SET 3

• I have a strong passion for culture, be that music and/or arts, dance, etc
• I constantly have lots of new ideas
• I am part of the cultural scene in my area
• I have a passion for bringing arts to other people
• I promote club nights/culture events
• I produce music and I am actively promoting my own work
• I am in an indie band
• I am an artist and I am actively promoting my own work
• I scout new talent within music/art
• I organise festivals/arts nights/dance events/arts events/other culture events

SET 4

• I have my own blog/vlog/Instagram account with over 10k followers with a specific focus on fashion, music, art fitness/sport, food nutrition
• I am considered to an influencer within my area
• I am considered to create/set new trends in my area of interest/passion
• I like to keep abreast of new trends in my area and mix and match to create my own unique take on it
• I often move to new things before something becomes mainstream

SET 5

• Having an aspirational lifestyle is important to me
• It is important to me that others are impressed by my lifestyle
• Style and appearance is very important to me
• It is important to me that others are impressed by the way I look
• I love partying at premium places and being seen to have a good time
• My style is urban, stylish and premium
• I usually wear lots of makeup including heavy eye makeup and contouring
• Some people would say I have a healthy dose of attitude

SET 6

• I am driven to make money
• I am independent and work hard to be able to support myself
• I often think about new ideas, projects or deals that will generate money
• I always keep an eye out for making a good deal
• I have a wide network of people I know and do business with
• Nothing in life comes easy, you need to be proactive to get somewhere
• I think I would be good on the Apprentice
• I would describe myself as street smart, with attitude, suave and urban

SET 7

• The future is uncertain and I want to make sure I do my best to prepare for it
• I am ambitious and hard working
• I am determined and hard-working
• I do a lot of activities to learn new skills and acquire knowledge that will be useful for my career or help to boost my CV
• I have a strong work ethic
• I have or have had my own business
• I would describe myself as entrepreneurial
• I have a strong motivation fighting for a social cause
• I use social media, campaigns, protests to fight for this cause
• I am seen as an influencer/leader/member of a group that fights for this cause

Please name some of your favourite musical artists

Please name some of your favourite clothing brands

Please name some of your favourite snacks

Please name some of your favourite alcoholic drinks

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD