We are looking for males and females aged 25-65 to take part in a telephone interview 1 hour about shopping in department stores
Telephone interview and browsing online
Friday 24th November 2017
TBA – during the day
Please answer the questions below.
Occupation of chief income earner in the household:
Working status i.e. Student, Full time working, part time working, etc.
Who do you live with at home?
If you have children, please tell us their ages
How likely are you to be looking online on Black Friday?
Which of the following types of products will you be looking at online during Black Friday?
Which of the following store websites will you be looking at online on Black Friday?
House of Fraser
Which of the following statements do you agree with strongly, when thinking about shopping for home goods and clothes, etc?
I always go to clearance and seasonal sales
I will only shop where I can get most of my shopping needs in one place
I have very little time to shop
I always buy the highest quality even if I have to pay more
It is very important to me to own the right brands
If I regularly shop at a retailer I want to be rewarded for my loyalty
I always shop at out of town shopping centres/retail parks rather than in a town or city centre
Price is always the most important thing
I always make fewer, bigger, shopping trips rather than lots of little ones
Which of the following factors are important to you when thinking about choosing where to shop?
Has knowledgeable staff
Has a smaller, wider range of products, rather than every possible option
Has a wide range of own label products
Offers good overall value
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.