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          •  Project Gin 
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           Focus Groups 

MARKET RESEARCH – Project Christmas

We are looking males and females of all ages to take part in an interesting research about grocery shopping.

You will be required to take part in a WhatsApp group community for 4 weeks. Some participants will be selected to take part in an in-home interview or an in-store interview for 90 minutes

WE ARE IDEALLY LOOKING FOR PEOPLE WHO LIVE IN THE TW OR SG POSTCODES TO TAKE PART IN THIS STUDY

LOCATION:   WhatsApp group. Follow up in-home interviews and follow up in-store interviews will take place in either Richmond or Hitchin areas
DATE:   WhatsApp community group to start on w/c 4th December 2017. In store and in-home interviews will take place on 4th December or 15th December 2017
INCENTIVE:   £70.00 for WhatsApp group. If you are selected for the follow up interview you will receive a further £50.00
TIME:   TBC

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Age:

Ethnicity:

Occupation:

Occupation of chief income earner in the household:

Working status i.e. Student, Full time working, part time working, etc.

Is your total household income?

  • Under £35k
  • Over £35k

Who do you live with at home?

If you have children, please tell us their ages

Do you have WhatsApp and use it regularly? Yes/No?

Which supermarkets do you shop in for your grocery shopping? Please list all

Which supermarkets do you shop in for your Christmas grocery shopping? Please list all

Which of the following methods do you plan to use for your Christmas grocery shopping?

  • I plan to buy my Christmas groceries online only
  • I plan to buy my Christmas groceries in-store only
  • I plan to buy my Christmas groceries both online and in-store

When will you be doing your Christmas food shop for vegetables and dairy products?

Which of the following statements best describes you?

  • I really enjoy cooking
  • I rely heavily on convenience products to make cooking quick and simple
  • I enjoy trying new foods

Which of the following do you do online regularly?

  • Posting on social media
  • Reading blogs and video blogs
  • Posting my own blogs and video blogs
  • Browsing and shopping
  • Using Skype to chat with family and friends
  • Looking on websites and Pinterest doe ideas and inspiration

Please tell us briefly how you feel about social media…

Which of the following statements best describes you?

  • I am hosting Christmas Day this year so will be buying Christmas and preparing Christmas dinner
  • I am not hosting Christmas Day this year but will be buying and preparing Christmas food and drink for a different Christmas event
  • I am not hosting any Christmas events this year

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.


We look forward to hearing from you.
 
Kind regards,

 
 
Daliah Salem
trend MARKET RESEARCH LTD


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