We are looking for males and females aged 25-55 to take part in a group discussion for 2 hours in St Albans about Christmas shopping
There will be a pre-task to complete prior to the group discussion. You will be required to watch some adverts and send a selfie video expressing your opinions via WhatsApp.
St Albans AL1
Friday 15th December 2017
£65.00 including the completed pre-task
11.30am or 2.15pm (depending on answers)
Please answer the questions below.
Occupation of chief income earner in the household:
Working status i.e. Student, Full time working, part time working, etc.
Do you have and use WhatsApp? Yes/No?
Who do you live with at home?
If you have children, please tell us their ages
Are you celebrating Christmas this year? Yes/No?
Which of the following elements of Christmas do you look forward to and enjoy?
Meeting up with family
Seeing the Christmas TV ads
All the office parties/friends get-togethers in the lead up
Christmassy events like a grotto or Christmas market
Seeing retailers’ takes on Christmas such as window displays, store décor, etc
Decorating my home for Christmas
Christmas food/drink and recipes
Retailers/brands Christmas specials such as speciality coffees, Christmas shopping events, etc
Christmas songs and movies
How often in general, not just at Christmas, do you go in store to shop for clothing and home products?
How often do you visit online store websites in general, not just at Christmas, when shopping for clothing and home products?
Which of the following best describes your preference when shopping for clothes and home products?
Mostly or solely in physical stores
A lot in physical stores but a little online too
An equal mix of physical stores and online too
A lot online but a little in store too
How often do you shop in the following retailers?
House of Fraser
Which of the following statements applies to you?
I love shopping and I could happily spend a whole day exploring different stores
I enjoy shopping, particularly when I have time and money to find and buy something I like
I like shopping but there are other things I prefer to do
I don’t enjoy shopping, so I try to limit shopping trips as much as possible
I am open minded when shopping. I am quite spontaneous and will buy things that take my fancy
I tend to shop with something in mind, but I like to browse as well to see what I can find
I tend to shop with something in mind and I try to stick to what I need
I only go to where I know I can get what I want and have no desire to browse
None of the above apply to me
Which of the following statements do you agree with?
I have an eye for style and feel confident about what items work well together, whether in my wardrobe or in my home
I find it easy to combine clothes and create different looks and outfits
I like to have clothes that reflect my style
I like to get a second opinion from a friend or family member when I am choosing new clothes
I love to have statement pieces in my home that make an impact
People often compliment me on the style of my home
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.