We are looking for males aged 20-55 to take part in a group discussion in London for 2 hours about whiskey
There will be a pre-task to complete prior to the group discussion. You will be required to send over some images and pictures prior to the discussion
LOCATION:
London W1
DATE:
Monday 26th February or Tuesday 27th February 2018 (depending on answers)
INCENTIVE:
£50.00 + £20 for the completed pre-task
TIME:
6pm or 8.15pm (depending on answers)
Please answer the questions below.
Name:
Telephone number:
Home Postcode:
Age:
Ethnicity:
Nationality:
Occupation of chief income earner in the household?
Occupation:
Job title:
Industry sector:
Working status i.e. Student, retired, full time working, part time working, etc.
Who do you live with at home?
Is you total annual household income?
Under £40k
£40k-£65k
Over £65k
How often do you drink each of the following types of alcohol?
Brandy
Wine
Beer
Gin
Rum
Vodka
Single malt whiskey
Blended whiskey
Bourbon/American whiskey
What is your favourite/main type of alcoholic drink?
Wine
Beer
Gin
Rum
Vodka
Single malt whiskey
Blended whiskey
Bourbon/American whiskey
How long ago did you start drinking each of the following types of alcohol?
Wine
Beer
Gin
Rum
Vodka
Single malt whiskey
Blended whiskey
Bourbon/American whiskey
Which of the following brands of whiskey have you drunk in the last 12 months?
Aberlour
Glenfiddich
Glenmorangie
Macallan
Singleton
The Glenlivet
Balvenie
Laphroaig
Talisker
Ardberg
The Balvenie
Bowmore
Highland Park
Lagavulin
Oban
Which of the following brands of whiskey do you drink at least once per month?
Aberlour
Glenfiddich
Glenmorangie
Macallan
Singleton
The Glenlivet
Balvenie
Laphroaig
Talisker
Ardberg
The Balvenie
Bowmore
Highland Park
Lagavulin
Oban
Which brand of whiskey is your favourite/the one you drink most often?
Aberlour
Glenfiddich
Glenmorangie
Macallan
Singleton
The Glenlivet
Balvenie
Laphroaig
Talisker
Ardberg
The Balvenie
Bowmore
Highland Park
Lagavulin
Oban
Please can you tell us the exact name of the whiskey product that you drink from your preferred brand of whiskey i.e. Glenlivet Founders Reserve, Glenlivet 12-year-old, 21-year-old or older, Vintage Reserve. Etc
Which of the following types of alcohol have you purchased as a gift for someone else within the last 8 months?
Brandy
Gin
Rum
Vodka
Single malt whiskey
Blended whiskey
Bourbon/American whiskey
Other – Please specify
Which brand/s of whiskey have you bought as a gift for someone else within the last 8 months?
Aberlour
Glenfiddich
Glenmorangie
Macallan
Singleton
The Glenlivet
Balvenie
Laphroaig
Talisker
Ardberg
The Balvenie
Bowmore
Highland Park
Lagavulin
Oban
Which of the following statements do you agree with the most?
I am really interested in single malt whiskey and want to learn more about it, but the category is complex and challenging and I feel like I have a lot to learn. I rely on recommendations and assistance to choose new whiskies but I have a few brands that I know I like and trust
I have been drinking single malt for years and feel like I know my stuff. Although I have ‘go to’ brands I am always experimenting with new styles and types of whiskies. I know what I like and what I don’t like and how to understand the differences. I am reasonably up to date with what is happening in the category and am confident in talking about and choosing different whisky
How often do you travel abroad on an aeroplane?
When did you last visit the duty free in an airport when travelling?
What items from duty free have you bought in the last 6 months?
Which brands, if any, of whiskey have you bought in the last 6 months in duty free?
Which of the following factors are very important to you when choosing whiskey?
Taste and mouth feel
Brand quality/reputation
Brand awareness and popularity
Brand liking
Age
Origin
Cask
Value
Promotions
Exclusivity
Bottle/pack design
Sales person recommendation
Bestselling product
New product
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.
