MARKET RESEARCH – Project West

We are looking for females aged 25-65 to take part in an interview for 90 minutes in the Westfield Shopping Centres in Stratford or White City about shopping for menswear, womenswear and food!

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Age:

Occupation:

Occupation of chief income earner in the household:

Working status i.e. Student, Full time working, part time working, etc.

Who do you live with at home?

If you have children, please tell us their ages

How often do you buy menswear from M&S Stratford Westfield?

How often do you shop for womenswear in M&S White City Westfield?

How often do you shop for food from M&S in White City Westfield?

When was the last time you bought menswear from M&S?

When did you last buy womenswear from M&S

When did you last buy food from M&S?

Which of the following statements best describes you in regards to shopping for menswear?

• M&S is one of the main stores I shop in for menswear clothes. I come in frequently and typically find things I know he will like
• M&S is not my first port of call for menswear, but I do shop there occasionally for menswear

Which of the following statements best describes you in regards to M&S food shopping?

• M&S is my treat store – I tend to use it for special occasions and wouldn’t do all my grocery shopping there
• Whilst M&S is great for some items I tend to split my weekly shopping across M&S and a number of other stores
• M&S is one of my main food stores and I am always in there and get nearly all my food from there

Which supermarkets and food stores have you shopped in within the last 3 months? Please list all

What types of foods do you tend to buy from M&S food stores?

Which of the following statements best describes you in regards to shopping for womenswear in M&S?

• M&S is one the main stores I shop in for clothes. I come in frequently and typically find things I like
• M&S is not my first port of call for clothes but I do shop in here occasionally

Which of the following ranges of womenswear from M&S have you bought in the last 6 months?

• Holiday
• Linen
• Petite
• Plus

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD