We are looking males and females aged 25-45 to take part in a group discussion in London for 90 minutes about car breakdown cover
Wednesday 18th April 2018
6pm or 8pm (depending on answers)
Please answer the questions below.
Occupation of the chief income earner:
Working status: full time/part time/self employed/student etc?
Industry sector that you work in?
Highest level of education achieved?
Who do you live with at home?
If you have children, please tell us their ages
Do you currently have breakdown cover for your car? Yes/No?
Who pays for your breakdown cover?
Which organisation do you currently hold breakdown cover with?
When is your breakdown cover due for renewal?
Which of the following statements best describes you?
I will definitely be staying with my current provider of breakdown cover
I am open to switching companies for my breakdown cover
Which of the following is the primary type of driving that you do?
Errands and shopping
Commuting to and from work
Driving my children around
Entertainment and leisure
As part of work
Thinking about your driving over he last 5-6 years, would you say you are now driving?
Much more than I did
Somewhat more than I did
About the same
Somewhat less than I did
Much less than I did
Using a scale od 1-4 (1=strongly agree and 4=Strongly disagree), how do rate each of the following statements?
Having ‘me time’ is as important, if not, more important, than spending time with family
When I pay for something, I have high expectations of service ad if I am disappointed I will have something to say about it
The longer I am a customer of the company, the more benefits, and discounts I expect to receive
The less I have to think about organising and paying bills, the better
I will pay more for peace of mind
Spending time researching products and deals is not the best use of my time
I really enjoy driving and being in my car
My car is my own personal bubble where I can relax and get away from everything
I would struggle if I didn’t have my car for just 1-2 days
I would feel confident having a conversation with a mechanic about my car
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.