MARKET RESEARCH – Project Cleaning Products

We are looking females aged 25-50 to take part in a group discussion for 2 hours in St Albans about buying cleaning products

There will be a pre-task to complete prior to the session

Please answer the questions below.

Name:

Telephone number:

Age:

Home Postcode:

Ethnicity:

Marital Status:

Occupation:

Job Title:

Occupation of the chief income earner:

Working status: full time/part time/self employed/student etc?

Industry sector that you work in?

Highest level of education achieved?

Who do you live with at home?

If you have children, please tell us their ages

Which supermarkets do you buy your household cleaning products most often?

Which supermarkets do you buy your household products from when doing a top up shop?

Which supermarkets do you use for your general grocery shopping?

How do you buy household cleaning products and toilet cleaners?

• Always in-store
• Mainly in-store
• A mix of the both in-store and online
• Mainly online
• Always online

When did you last buy toilet cleaning products?

How often do you buy toilet cleaning products?

Which brands of toilet cleaning products do you use nowadays? Please list all

In a typical week, how many products do you have at home that you buy and use regularly for cleaning the toilet? I.e. use at least 1-2 times per week or more often

In a typical week, how many products do you have at home that you use occasionally for cleaning the toilet? (buy less than once per year and use only as and when needed 9less than once every 6 months)

How often do you use each of the following types of toilet cleaning products?

• Bleach
• Toilet cleaner
• Rim block
• Cistern block
• Toilet wipes
• Limescale remover for toilets

Which ONE of the following statements applies to you?

• I keep things simple with cleaning my toilet using one product and just want to get it done
• I have a set routine with cleaning my toilet and use one product regularly and only buy and use anything else if I have to very occasionally
• I have different products that I use regularly to clean my toilet and use 2 products in total each week when cleaning my toilet
• I have a large selection of 3 or more toilet cleaning products that I use regularly each week.

Which brands of toilet cleaners do you use most often?

• Domestos
• Harpic
• Toilet Duck
• Bloo
• Ecover
• Parazone
• Supermarket own label

Which if the following brands of toilet cleaners do you use occasionally (every 2 months or less often)?

• Domestos
• Harpic
• Toilet Duck
• Bloo
• Ecover
• Parazone
• Supermarket own label

Which of the following statements do you agree with?

• I have a favourite brand and type of toilet cleaning product that I always tend to buy
• I have a preferred brand of toilet cleaning product, but I do use other brands sometimes
• I swap equally between different brands dependent on value
• I go mainly for the cheapest brand

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD