We are looking for males and females aged 35-55 to take part in a group discussion in London for 2 hours about drinking beer
Tuesday 10th July 2018
5.30pm or 8pm (depending on answers)
Please answer the questions below.
Occupation of chief income earner in the household:
What is your current working status? Full time, part time, student, retired etc
What is the highest level of education you achieved?
Industry sector you are currently working in?
What is the highest level of education you have received?
Who do you live with at home?
If you have children, please tell us their ages?
Which of the following drinks do you typically drink?
Hard Cider/Apple Ale
Which of the following have you drunk in the last 4 weeks?
India Pale Ale
When did you last drink each of the following brands of beer?
Other – Please specify
How often do you engage in moderately intense physical activity or exercise?
Which of the following statements do you agree with?
I try think about whether or not I am making healthy choices throughout the day
I try to watch the number of calories I consume
My alcoholic beverage choices are influenced by health considerations i.e. the amount of sugar a drink contains
I follow a specific diet for health or athletic performance reasons
Health and wellness is something I make an effort to prioritise
I have become more aware of my food choices in recent months or years
Exercise is an important part of my life
Being active with others helps me to keep motivated to lead a healthy lifestyle, like playing team sports or running with a friend
I prefer to drink lighter bottles beers as opposed to full bodied beers
I am willing to pay more for premium brands
I prefer to drink low calorie beverages
I buy brands for their quality as opposed to price
I would much rather drink a mainstream beer rather than a craft/microbrewery style beer
If you were in charge of picking celebrity spokesperson for your favourite brand of beer or wine, who would you choose and why?
Please forward this on to anyone you know who may be interested.
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