MARKET RESEARCH – Project World Foods

We are looking for females aged 30-45 to take part in a group discussion for 2 hours in Watford about ethnic and world foods.

There will be a short pre-task to complete which will involve visiting a supermarket and a local ethnic food store and making notes on the ranges stocked. You will also need to bring to the group some packaging of your favourite ethnic food products.

FOR THIS RESEARCH WE ARE LOOKING FOR PEOPLE FROM A RANGE OF DIFFERENT ETHNIC BACKGROUNDS AND THEIR FOOD PURCHASING HABITS.

We are not able to include anyone who has a specific diet due to food allergies, food intolerances, etc.

Please answer the questions below.

Name:

Telephone number:

Home Postcode:

Nationality:

Ethnicity:

Which religion do you follow, if any?

Age:

Occupation:

Industry sector that you work in?

Occupation of chief income earner in the household:

Working status i.e. Student, Full time working, part time working, etc.

Who do you live with at home?

If you have children, please tell us their ages

Which of the following diets do you follow?

• Vegetarian
• Vegan
• Kosher
• Halal
• Other – Please specify

Where were your parents born?

Where were you born?

Where were your grandparents born?

How often do you buy each of the following types of foods?

• Fresh produce
• Meat
• Fish
• Dairy
• Ethnic world foods
• Household products

How often do you but world ethnic foods from each of the following supermarkets?

• Tesco
• Asda
• Morrison’s
• Sainsbury’s
• Another supermarket
• Specialist world food supermarkets
• Specialist world food wholesalers
• Other

Which of the following type of ethnic/world foods do you buy?

• Chilled foods
• Frozen
• Produce
• Cupboard

How often do you cook foods that represent your heritage?

Which of the following brands are you open to buying/using?

• OXO
• Knorr
• Maggi
• Schwartz

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD