Project Outdoor

Market Research

We are looking for males and females aged 24 to 55 to take part in an online diary study for 1 week about participating in specialist outdoor sports. You may be selected to take part in a second phase of this study which will be an in home interview and assisted shopping trip for 3.5 hours. The online diary will involve written blogs, questions, uploading photographs and uploading video clips (20-30 minutes per day for 1 week). If you are selected for the second phase it will involve an interview in home followed by a trip to the shops to look at clothing and sports equipment.

Location	- Online/In home
Date	- Online study will begin on Saturday 12th April. If you are selected for the second phase you must be available between May 2nd and May 12th (date and time to be arranged)
Incentive	- £100.00 for online study. A further £80 will be offered for the in home interview, if selected.

Please answer the questions below.

Name:

Telephone Number:

Age:

Occupation:

Who do you live within your household? If you have children, please tell us their ages.

Please tell us your height and weight.

On a scale of 1 – 7 (1=does not describe you at all and 7= describes you perfectly), please rate your score against the following statements:

1. I participate in sports regularly
2. I have a sedentary lifestyle
3. My job requires that I work outdoors at least 50% of the time
4. I prefer products found in speciality shops and don’t mind paying more for them
5. I play team sports on a regular basis
6. I prefer to spend time indoors
7. Leading an active, healthy lifestyle is important to me
8. To make sure I am in fashion, I observe what others are wearing
9. I like being outdoors but only in the warm weather
10. I think people are making too much of a big deal about saving the environment
11. I prefer brands that specialise in a particular type of product/activity

Which of the following outdoor sports do you regularly participate in; Day Hiking, Backpacking, Rock climbing, Snowshoeing, Trail running(off road), Adventure Racing, Mountaineering, Cross country skiing, Downhill skiing, Snowboarding, Surfing, Road Biking, Rafting, Kayaking/Canoeing.

Please tell us how often you take part in these sports. If you belong to a club, please tell us which one.

Which mobile phone device do you own and use?

Which of the following do you own; Ipad, other tablet, Ipod touch, desktop computer, laptop?

If you use social media blogging platforms, please tell us which ones you use i.e. Facebook, Pinterest, Twitter, Instagram, etc....

How far away from where you live is the nearest sports shop/outdoor clothing store?

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.

Kind regards,

Daliah Salem
trend MARKET RESEARCH