We are looking for males and females aged 20-70 to take part in a group discussion in London for 2 hours about shopping for food and fashion.
There will be a short pre task to complete prior to the research.
LOCATION:
London W2
DATE:
Tuesday 7th October 2014
TIME:
12 noon
INCENTIVE:
£100.00 inclusive of completed pre task
Please answer the questions below.
Name:
Telephone Number:
Postcode:
Age:
Occupation:
Occupation of head of household:
Who do you live with in your household?
If you have children, please tell us their ages.
Which supermarkets do you shop in regularly?
How often do you shop in M&S for food?
How often do you shop in M&S for clothes?
When thinking about shopping for food in M&S, which of the following statements do you agree with?
I do my main supermarket shop but top up at M&S
I mainly use M&S for a quick sandwich at lunchtime OR when I am passing through a train station
I shop at M&S on a fairly regular basis and use other retailers for my main shop
None of the above
When thinking about shopping for clothes and fashion, which of the following statements best describes you?
I often shop for clothing, footwear and accessories. I spend quite a lot of money and I enjoy doing it. I am interested in fashions and the latest trends and like to incorporate these into my look in a subtle and stylish way
When it comes to clothing, I know what works for me and my figure. I don’t really make many impulse purchases as I like to be sure I’m getting the best there is – finesse and detailing is important to me and I am happy to pay more to get the styles I want.
I like to stay in the fashion loop and shop when I can but my busy schedule means I often go for simpler styles and add some interest with a bright colour or fun pattern. Fit and comfort are most important to me when buying clothing.
None of the above.
How often do you shop in each of the following supermarkets?
Please tell us your top 5 fashion stores/shops that you like to shop in.
How often, if ever, do you use the website M&S.com?
Have you ever bought anything from the M&S.com website?
For female applicants, What is your dress size?
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.