MARKET RESEARCH - Project Handbags

Please answer the questions below.

Name:

Telephone Number:

Postcode:

Age:

Occupation:

Occupation of head of household:

Working Status; i.e. full time, part time, etc...

Who do you live with in your household?

If you have children please tell us their ages.

Which of these statements best applies to you regarding fashion and magazines?

• I read magazines like Vogue, Harpers and Tatler and like higher quality brands. I like shopping in high end department stores and browse websites like Net a Porter. I invest in handbags such as Prada and Mulberry
• I read magazines like Red, Elle, InStyle and Grazia. I enjoy shopping in places like Hobbs, Zara, Karen Millen, etc. I used to want designer handbags but now I look for more practical styles that are stylish
• I read magazines like Cosmopolitan, Look and Glamour. Quality and style are important to me and I mix high street fashion with higher end brands. I prefer to invest in higher quality pieces
• I am not a big reader of magazines but sometimes will read Closer, and Good Housekeeping, etc. I like to look good but do not necessarily follow trends. I shop in places like Debenhams, Next and John Lewis.

Which of the following stores have you shopped in, in the last 6 months for ladies fashion items?

• John Lewis
• Debenhams
• House of Fraser
• Next
• Beales
• Selfridges

How often do you shop in John Lewis for fashion items and accessories?

Have you bought a non leather handbag in the last 12 months?

If yes, where did you buy it from?

When did you last purchase a handbag?

How much do you typically spend on a handbag?

How many leather handbags do you own?

How many non leather handbags do you own?

Which of the following brands of handbag are you familiar with?

• Kipling
• Longchamps
• Radley
• Cath Kidson
• DKNY