MARKET RESEARCH - Project Shoes - St Albans

We are looking for males and females aged 18-45 to take part in a group discussion in St Albans for 2 hours about buying footwear and shoes.

There will be a pre task to complete prior to the discussion.

LOCATION:		St Albans, AL1
DATE:		Wednesday 26th November 2014
TIME:		1pm, 3.30pm OR 6pm (depending on answers)
INCENTIVE:		£50.00

Please answer the questions below.

Name:

Telephone Number:

Postcode:

Age:

Occupation of head of household:

Working Status; i.e. full time, part time, etc...

Who do you live with in your household?

If you have children please tell us their ages.

How often do you shop for footwear for yourself?

When are looking to buy your next pair of shoes?

Which of the following types of shoe are you considering buying?

High Heels
Flats
Loafers
Mid Heels
Boots
Trainers
Brogues
Smart Shoes

Which of the following statements apply to you?

I get inspiration from bloggers and fashion magazines in order to create a footwear look that is a bit more unique than my friends
Keeping up with the latest fashions is less important to me but I still want my footwear to look good and have a hint of trend.
I replace my footwear often as I love shopping for shoes.
I like to wear what’s in trend but I do not want to look too extreme so I often wait until my friends are wearing the styles too.
I like to look up-to-date but won’t invest lots of time shopping for shoes. Quality and comfort are important to me.
I am confident in my style so I go for looks that suit me rather than just following fashion
I would describe myself as fashionable and trendy. I look to the high street and see what my friends are wearing for ideas.

How often do you shop in the following shops for shoes?

Office
Next
Schuh
House of Fraser
John Lewis
Debenhams
M&S
Offspring

Which shops have you bought shoes from online in the past?

Please forward this on to anyone you know who may be interested.

Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.

Kind regards,

Daliah Salem
trend MARKET RESEARCH LTD