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          •  Project Gin 
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          •  Project Infant Formula 
           Focus Groups 

MARKET RESEARCH - Project Joy

We are looking for males and females aged 30-45 to take part in a group discussion in London for 2 hours about grocery shopping.
 

  • Please do not apply for this study if you or anyone else in your household suffers from any food intolerances, allergies or sensitivities
  • Please do not apply for this study if you or anyone else in your household is following a medically prescribed diet, on a strict weight loss programme, is pregnant, or has any food restrictions due to religious or medical issues.


 

LOCATION:   London, W1
DATE:   Monday 15th December OR Tuesday 16th December 2014 (depending on answers)
TIME:   Monday 15th – 4pm OR 6.30pm (depending on answers)Tuesday 16th December – 3pm or 5.15pm (depending on answers)
INCENTIVE:   £60.00


Please answer the questions below.

Name:

Telephone Number:

Postcode:

Age:

Highest level of education achieved?

Occupation and job title:

Occupation of head of household:

Who do you live with in your household?

If you have children, please tell us their ages.

If you have children, please tell us their genders.

Which of the following statements do you agree with?

  • Food is food to me – it is not worth paying the higher prices. I consider myself to more of a price shopper so whatever is on sale or I have a coupon for is what ends up in my shopping trolley
  • I tend to pay more for food because I place a high importance on the type of ingredients included – regardless of whether it is on a deal

Which of the following statements do you agree with?

  • I am careful not to eat too much fruit, because it is higher in sugar
  • I really enjoy eating fruit – it tastes good and it is good for you
  • I am currently following a diet in order to lose weight
  • I enjoy snacks or desserts or foods that have fruit in them

How often do you eat the following?

  • Yoghurt
  • Yoghurt mixed with fruit inside or on the side
  • Granola bars
  • Cereal bars
  • Snack bars
  • Single served, pre packaged chilled fruit purees
  • Single serve, pre packaged chilled fruit compotes

Which of the following fruits do you enjoy eating?

  • Apple
  • Strawberry
  • Raspberries
  • Mango
  • Pineapple
  • Peach

What do you imagine grocery stores to look like in the year 2025?

What will be different from today?

Please forward this on to anyone you know who may be interested.
 

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.


We look forward to hearing from you.
 
Kind regards,

 
 
Daliah Salem
trend MARKET RESEARCH LTD

 

 

 


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