MARKET RESEARCH - Project Food Workshop

Please answer the questions below.

Name:

Telephone Number:

Postcode:

Age:

Occupation:

Occupation of head of household:

Who do you live with in your household?

If you have children please tell us their ages.

How often do you shop for food in M&S?

What other supermarkets have you shopped in within the last 3 months?

Which of the following statements best applies to you?

• M&S is my treat store. I use it for special occasions but would not do all my grocery shopping there
• Whilst M&S is great for some items I tend to split my weekly shopping between M&S and a number of other stores
• M&S is one of my main food stores. I am always in there and get nearly all of my food shopping from M&S

How often do you buy food from the following categories from M&S?

• Food to Go
• Fruit
• Vegetables/Sides and salads
• Bakery
• Frozen
• Drinks
• Meat
• Dairy
• Fish
• Confectionary
• Chilled products such as soups, pies, ready meals
• Sugar/Home Baking
• Canned and Tinned products
• Rice, Pasta
• Jams, etc
• Table sauces and condiments
• Cereals

Which of the following items do you purchase from M&S Foods?

• Food on the Move
• Main Meal items
• Fruit and Vegetables
• Dairy
• Deserts
• Confectionary
• Cupboard Staples
• Bakery
• Vegetarian options

Which of the following statements best applies to you?

• What food I buy, where I buy it and what I eat changes DRAMATICALLY in January
• What food I buy, where I buy it, and what I eat changes A LITTLE in January
• What food I buy, where I buy it and what I eat DOESN’T REALLY CHANGE in January