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          •  Project Book 
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          •  Project Gold 
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           Focus Groups 

MARKET RESEARCH – Project Womenswear

We are looking for females aged 30-50 to take part in a research for 2 hours about womenswear.

Please be aware there may be a 2nd stage to this study on 9th or 10th June in London for a further focus group. Please ensure you would be available on these dates as well before applying.

LOCATION:   1st stage – The moderator will meet you in your home and together you will go to your nearest M&S clothing store. Please ensure that you will be able to drive to the store.

2nd Stage – Focus group, if selected, will be held in the Paddington, London area.
DATE:   1st stage – Thursday 28th May 2015 2nd Stage – 9th or 10th June - TBC
INCENTIVE:   1st Stage - £70.00 2nd Stage - £70.00
TIME:   10am or 2pm (depending on answers)

Please answer the questions below.

Name:

Telephone Number:

Postcode:

Age:

Occupation:

Working Status:

Occupation of chief income earner in the household:

What is the driving time to your nearest M&S store with clothing?

Which M&S store is closest to you where you live with clothing including womenswear?

How often do you visit your nearest M&S clothing store?

Which of these statements best applies to you?

  • I have been browsing much less for myself for clothing in the last 6 months
  • I have been browsing for clothing slightly less for myself in the last 6 months
  • I am browsing the same amount for clothing for myself over the last 6 months
  • I have been browsing slightly more for clothing for myself over the last 6 months
  • I have been browsing much more for clothing for myself over the last 6 months

Which of the following stores have you browsed in for clothing for yourself over the last 2 months?

  • M&S
  • John Lewis
  • Next
  • Debenhams
  • Zara
  • H&M
  • Topshop
  • River Island
  • New Look
  • Primark
  • George@ASDA
  • TU @ Sainsbury
  • F&F @Tesco
  • French Connection
  • Reiss
  • Warehouse
  • Oasis

Would you say?

  • Over the years I have been using M&S womenswear less than I used to
  • Over the years I have been using M&S womenswear the same
  • Over the years I have been using M&S womenswear more than I used to

If you have been using M&S less recently for clothes, please tell us briefly why this is.


Please forward this on to anyone you know who may be interested.
 

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.


We look forward to hearing from you.
 
Kind regards,

 
 
Daliah Salem
trend MARKET RESEARCH LTD


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