MARKET RESEARCH – Project Hollie

We are looking for females aged 25-35 to take part in an interview in Westfield Shopping Centre, White City, for 2 hours about fashion.

There will be a pre task to complete prior to the discussion.

Please answer the questions below.

Name:

Telephone Number:

Postcode:

Age:

Occupation:

Occupation of chief income earner in the household:

How often do you shop in the following stores?

• Dorothy Perkins
• H&M
• Primark
• Topshop
• Next
• Miss Selfridge
• Warehouse
• Zara
• River Island

How often do you shop in the New Look store in Westfield Shopping Centre, White City (Shepherds Bush)?

What type of clothes/items do you buy in New Look?

How often do you go clothes shopping for yourself?

Which of the following words describe you and your fashion style?

• Glamorous
• Cool
• Stylish
• Unique
• Quirky
• Practical
• Comfy
• Sexy
• Classic
• Formal
• Edgy
• Feminine
• Daring
• Vintage
• Mainstream
• Casual

Which of the following statements apply to you?

• I would rather look too edge than too safe/boring
• I like to lead fashion, not follow others
• I am always experimenting with different looks
• I don’t want to stand out too much but I like to wear the popular trends others are wearing
• I make a point to wear clothes that are on trend, but not too ‘high fashion’
• I love shopping
• I often dress to impress my friends
• I want to buy styles that last even if it means that I miss out on having the latest trends

Which of the following statements do you agree with?

• I like to keep up-to-date with new products and trends when it comes to fashion
• I like to keep up to date with new products and trends in the wolrd around me
• I’m not afraid to give new things a go, I’m open to new ideas
• I’ve got a good social circle and enjoy spending time with friends
• I’d describe myself as a fun loving person
• I’m a chatty person
• Shopping is one of my favourite past times
• I like to express my opinion but enjoy hearing the opinions of others as well

What is your dress size?

Please forward this on to anyone you know who may be interested.
 

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD